I used to like Gold Blend. The richness of this blend 37 is by far in a way deeper and smoother and richer than the Gold Blend alternative.
The aroma of the coffee is unsurpassed and IMO you need to go onto the continent and grab a filter coffee to get a more pleasant coffee experience. In brief this tastes like filter coffee of the deeper Italian variety and of all the things I would recommend this would come in my top 3 alongside my brand of car, my apple brand of computer and then this my brand of coffee. I will never buy anything else.