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Negotiation: The Brian Tracy Success Library [Hardcover]

Brian Tracy
4.8 out of 5 stars  See all reviews (4 customer reviews)
RRP: 6.99
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Book Description

1 Jun 2013 The Brian Tracy Success Library
Negotiation is an essential element of almost all of our interactions—personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do.

Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:

  • Utilize the six key negotiating styles
  • Harness the power of emotion in hammering out agreements
  • Use time to your advantage
  • Prepare like a pro and enter any negotiation from a position of strength
  • Gain clarity on areas of agreement and disagreement
  • Develop win-win outcomes
  • Use the power of reciprocity
  • Know when and how to walk away
  • Apply the Law of Four
  • Plus much more
Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable book puts the power of negotiation right in your hands.

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Negotiation: The Brian Tracy Success Library + Delegation & Supervision: The Brian Tracy Success Library + Motivation: The Brian Tracy Success Library
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Product details

  • Hardcover: 112 pages
  • Publisher: Amacom (1 Jun 2013)
  • Language: English
  • ISBN-10: 0814433189
  • ISBN-13: 978-0814433188
  • Product Dimensions: 16.3 x 10.9 x 1.5 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 450,829 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. He addresses more than 400,000 men and women each year on the subjects of personal and professional development, including the executives and staff of IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. His exciting talks and seminars on leadership, sales management, and personal effectiveness bring about immediate changes and long-term results

Product Description

Review

"Reinforcing Tracy's belief that negotiators are made, not born, "Negotiation", makes developing this vital skill easily manageable for anyone - especially busy managers." "--Smart Supervision"

From the Back Cover

Negotiation is an essential element of almost all of our interactions—personally and professionally. Simply put, those who don’t negotiate well risk falling victim to those who do.

Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:

• Utilize the six key negotiating styles

• Harness the power of emotion in hammering out agreements

• Use time to your advantage

• Prepare like a pro and enter any negotiation from a position of strength

• Gain clarity on areas of agreement and disagreement

• Know when and how to walk away

• And much more.

Packed with Tracy’s trademark wisdom, this portable book keeps the power of expert negotiation close at hand.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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4.8 out of 5 stars
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover|Verified Purchase
This is one of a series of books written by the author and having now read this one, I shall be purchasing some of the others imminently
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2 of 2 people found the following review helpful
By Robert Morris TOP 100 REVIEWER
Format:Hardcover
I selected one of the insights in The Art of War because I was again reminded of it while sharing Brian Tracy's thoughts about negotiation, especially what he shares in Chapter 12, "Preparation Is the Key." The titles he selected for the 21 chapters could serve as a foundation or framework when preparing for a negotiation, whatever its nature and extent may be. Tracy correctly views negotiation with a wide lens. It could involve the terms and conditions of employment, purchasing a home or a vehicle, or convincing enough people to support a course of action. It could also involve a teenager and her or his parents discussing curfew or members of a jury struggling to reach a verdict. I agree with Tracy: "Life may be viewed as one long, extended negotiating session, from the cradle to the grave. Negotiation never stops." It really doesn't. "Your ability to negotiate successfully is essential to your success in all your interactions with other people." Dead on.

These are the chapter titles that I think express especially important principles:

1. "Everything Is Negotiable"
10. "Know What You Want"
13. "Clarify Your Position and Theirs"
19. "The Walk-Away Method"
20. "Negotiations Are Never Final"

These are passages of greatest interest and value to me:

o The Two Types of Negotiation (Pages 14-16)
o The Six Styles of Negotiation (24-27)
o Persuasion by Reciprocation (71-75)
o Persuasion by Social Proof (76-79)
o Price Negotiation Tactics (80-84)
o The Four Essentials (95-97)

I have read and reviewed most of the 50+ books that Brian Tracy has written.
Read more ›
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1 of 1 people found the following review helpful
4.0 out of 5 stars It is a concise and very handy book 12 July 2013
Format:Hardcover|Verified Purchase
The book is very concise and useful in our everyday and business transactions. It can serve as reference for difficult and important negotiations
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5.0 out of 5 stars Worth its weight in gold 14 Oct 2013
Format:Hardcover|Verified Purchase
Brain Tracey excels again. Worth every penny! I'm in the process of starting a business. This really helped me put things in perspective. Full of first hand experiences from the "horses mouth". You can find him on youtube and twitter if you need some words of wisdom first. A++
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  15 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Negotiation 10 Nov 2013
By Success - Published on Amazon.com
Format:Hardcover|Verified Purchase
You simply cannot go wrong buying any of Brian Tracy's works. Whether it be books, Cd's, DVD's, audio programs or training in any form, he is an acknowledged master who has "been there and done that." From a nobody with nothing, to a multi, multi-millionaire, he teaches you what really works, not just theory or conjecture as so many others do. He has changed more lives for the better than you can possibly imagine. I know...he changed mine!
3 of 3 people found the following review helpful
5.0 out of 5 stars "Every battle is won or lost before it is fought." Sun Tzu 23 Jun 2013
By Robert Morris - Published on Amazon.com
Format:Hardcover
I selected one of the insights in The Art of War because I was again reminded of it while sharing Brian Tracy's thoughts about negotiation, especially what he shares in Chapter 12, "Preparation Is the Key." The titles he selected for the 21 chapters could serve as a foundation or framework when preparing for a negotiation, whatever its nature and extent may be. Tracy correctly views negotiation with a wide lens. It could involve the terms and conditions of employment, purchasing a home or a vehicle, or convincing enough people to support a course of action. It could also involve a teenager and her or his parents discussing curfew or members of a jury struggling to reach a verdict. I agree with Tracy: "Life may be viewed as one long, extended negotiating session, from the cradle to the grave. Negotiation never stops." It really doesn't. "Your ability to negotiate successfully is essential to your success in all your interactions with other people." Dead on.

These are the chapter titles that I think express especially important principles:

1. "Everything Is Negotiable"
10. "Know What You Want"
13. "Clarify Your Position and Theirs"
19. "The Walk-Away Method"
20. "Negotiations Are Never Final"

These are passages of greatest interest and value to me:

o The Two Types of Negotiation (Pages 14-16)
o The Six Styles of Negotiation (24-27)
o Persuasion by Reciprocation (71-75)
o Persuasion by Social Proof (76-79)
o Price Negotiation Tactics (80-84)
o The Four Essentials (95-97)

I have read and reviewed most of the 50+ books that Brian Tracy has written. Inevitably, he recycles information, insights, and counsel in many of them because (a) their relevance is multi-dimensional and (b) he possesses a remarkably wide and deep knowledge of the business world, an acumen that enables him to make connections and suggest similarities that only a few business thinkers would recognize. He also possesses world-class reasoning and writing skills. Now he is in the process of producing a series of volumes (each less than 100 pages) in "The Brian Tracy Success Library." I have now read and reviewed two and will read and review others in months to come.

These are brief in length but by no means "small" books. On the contrary, they offer a unique abundance of material that will be of substantial value to those now preparing for a business career or have only recently embarked upon one. For experienced managers, these volumes offer helpful reminders of business fundamentals that are too frequently. Amazon now sells this book for $8.96. How much is a helpful idea worth? There are hundreds in this book. You do the math. However, please keep in mind Thomas Edison's observation: "Vision without execution is hallucination."
2 of 2 people found the following review helpful
5.0 out of 5 stars Negotiation 20 Sep 2013
By Amy L Critzer - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Very interesting and easy to understand. Book contains many practical examples and valuable lessons which are
very useful in my line of work. I thoroughly enjoyed it.
1 of 1 people found the following review helpful
5.0 out of 5 stars Brian Tracy Always Good 14 Mar 2014
By Kathy - Published on Amazon.com
Format:Audio CD|Verified Purchase
Like all of Brian Tracy's books, Negotiation is full of common sense. It didn't bring me anything that I didn't already know but it reminded me to implement the techniques that work best for whoever I am dealing with. I thought it was very good and would highly recommend.
1 of 1 people found the following review helpful
4.0 out of 5 stars Very useful 9 Feb 2014
By Oskr - Published on Amazon.com
Format:Hardcover|Verified Purchase
Negotiation! Definetly a good call, this book is a useful tool to improve your business skills.
I really enjoy it.
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