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This publication, part of the Decision makers series, considers negotiation techniques for reaching agreement in business situations, in order to make business deals, resolve conflicts and generate commitment. Topics discussed include: types of negotiation situation; goals, outcomes and leverage; identifying and building a best alternative to a negotiated agreement (BATNA); managing difference; how to use and respond to co-operative and aggressive negotiation styles; and psychological factors involved. Featuring a number of real-world examples, the information is given in a modular structure, with suggestions for further reading.
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