Many of the tips in the book sound familiar from the other books on negotiating I've read. However, the author here does a good job in making a very readable guide as well as does a good job in explaining why the tip works. He also highlights particular pitfalls that await the unwary.
The author mentions early on that he is trying to add some humor into the work and apologizes, in advance, if we find it offensive. Nothing really stood out as offensive, but some jokes don't seem to fit with the principle he was explaining.
The tips are easy to remember, but as with all skills, the reader needs to practice these. The book is more than clear in explaining what and how to do it. I plan on using some of these myself.
The author points out that the bottom line is sometimes the bottom line. I never really thought about this, but it fits with the notion of win-win negotiating. We have to remember that most of our negotiations have an ongoing relationship component.
The back provides some tips on negotiating for a car or home. These are the most common negotiations we get into.
I would recommend this book to anyone wanting to brush up their negotiating skills. This is a skill that will help you at work or at home.