- Paperback: 288 pages
- Publisher: Simon & Schuster Ltd (7 Jan 2010)
- Language English
- ISBN-10: 1847377041
- ISBN-13: 978-1847377043
- Product Dimensions: 15.2 x 23.4 x 2.2 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 281,880 in Books (See Top 100 in Books)
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Product Description
Product Description
Imagine how much easier your life could be if you could get people on your side instantly. If you had the skills of effortless persuasion that produced the results you wanted and needed, when you needed them. Like a How to Win Friends and Influence People for the 21st century, You Need This Book is a powerful recipe for getting what you want in life, from a better job to how to get served quickly at a busy restaurant. Mark Palmer and Scott Solder are experts in interpersonal dynamics. Until now, their elite techniques have been available only to high-paying clients, who have seen fantastic results in performance after attending their 'You Need This' seminars. Bringing their infectious personalities and clear, accessible style to a wider audience, Palmer and Solder impart their in-depth knowledge of how to influence people - in business and in personal life - with humour and a very British voice. From getting rid of 'toxic autopilots', to learning how to read people's moods, the book is an invaluable tool for anyone who wants to get on in life and get the job, relationship and happiness they deserve.
About the Author
Dubbed the 'Ant and Dec of popular psychology', Mark Palmer and Scott Solder are bright young experts in the field of interpersonal dynamics. Their expertise has previously been available only to high-paying blue-chip companies. Scott is a former BBC journalist still working in media and Mark was previously a talent coach at Heart FM. They both live in London. Dubbed the 'Ant and Dec of popular psychology', Mark Palmer and Scott Solder are bright young experts in the field of interpersonal dynamics. Their expertise has previously been available only to high-paying blue-chip clients. Scott is a former BBC journalist still working in media and Mark was previously a talent coach at Heart FM. They both live in London.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I dont really buy such titles,but a friend of mine bought it for me(AU$35).It is the most boring,stupid book I have ever read.You read in chapter 13(persuasion technique number4:human or inhuman)page 165:
DO THIS
1-Think of a recent time when you came up against someone and found it difficult to get what you wanted.
2-Was that person being human or inhuman?
3-Were you being human or inhuman?
4-What difference would it have made if you'd been the opposite
of what you answered in step 3?
Wow,what a technique!!they must be joking.By the way,there is much much worse than what I have quoted.To show you how bad the writing is,you read in page 69:
(Let me tell you about my niece,Megan.she's a really talented singer.And she writes her own songs.She should make a career out of it.I am sure she is good enough.
Megan would love to win X Factor.It's her dream.Everything she is done up to this moment has been about getting on the programme.She's been singing since she was three and music is in her blood.My gran says she has the voice of an angel.She wants to win X Factorfor her mum.It has been such a journey-an emotional roller coaster-but if she wins X Factor she'll be living her dream.She's going to tidy her bedroom specially so that when the cameras come round they can get a good view of the toy microphone she used to sing into when she was five.She's come so far.If she doesn't win X factor she will be devastated.I hope she wins..........).
what do you think?Will you be able to go on and on?
The reviews written above are not sincere.
DO THIS
1-Think of a recent time when you came up against someone and found it difficult to get what you wanted.
2-Was that person being human or inhuman?
3-Were you being human or inhuman?
4-What difference would it have made if you'd been the opposite
of what you answered in step 3?
Wow,what a technique!!they must be joking.By the way,there is much much worse than what I have quoted.To show you how bad the writing is,you read in page 69:
(Let me tell you about my niece,Megan.she's a really talented singer.And she writes her own songs.She should make a career out of it.I am sure she is good enough.
Megan would love to win X Factor.It's her dream.Everything she is done up to this moment has been about getting on the programme.She's been singing since she was three and music is in her blood.My gran says she has the voice of an angel.She wants to win X Factorfor her mum.It has been such a journey-an emotional roller coaster-but if she wins X Factor she'll be living her dream.She's going to tidy her bedroom specially so that when the cameras come round they can get a good view of the toy microphone she used to sing into when she was five.She's come so far.If she doesn't win X factor she will be devastated.I hope she wins..........).
what do you think?Will you be able to go on and on?
The reviews written above are not sincere.
1 of 1 people found the following review helpful
Format:Paperback
The confident, almost cocky title of this book should have sounded warning bells. It didn't and I bought this, supposedly a book on persuasion. Big mistake. Is it a book on persuasion? Only of the most pedestrian kind.
Before we proceed, I really wanted to write this review on Amazon UK, it is after all a British book, but they have a rule that you had to purchase the book you are reviewing from them to be able to post your review! Enough said about Amazon UK!
The authors are supposed to be corporate trainers and consultants. I'd like to see if the live events are any better. I don't really blame them for this monstrosity of a book, authors do often suffer from delusions about their own importance and talent, but I do blame the editors and the publishers.
Persuasion technique #1 is the title of Chapter 9, starting on page 85. What filled the first 84 pages? Mostly blabber, "you will learn this", or that, silly stories about Polish girlfriends, imagining your parents having sex, and FIVE full pages where authors play Rock, Paper, Scissors with you. Honest! The first two chapters are so boring I was tempted to chuck the book away, but my pride and AU30.- or so of my financial investment kept forcing myself to read.
The later parts of the book start getting slightly better, and there are some valid points and nuggets of truth, but apparently there is gold dust floating in sewer, too, and you wouldn't go sifting through it, would you?
If you like dubious NLP "techniques", "subliminal" persuasion and other "hit me with a rhythm stick" methods you may find this book appealing.
A quick preview on "how to get served in a busy bar" quoted verbatim (I will omit the quotations for the sake of clarity):
1. Choose your barman from afar and stick to him. Don't change. If you do, you'll confuse everything. Including yourself. Confusion might well lead to learning most of the time but it doesn't lead to fast service.
2. Read his mood. You know how to do this.
3. Match his mood. Properly. Even if he's stressed - be stressed! Don't fake. Be like Meryl.
4. Reinforce your own matching mood, and wait for connection.
5. Order drinks.
6. Keep this to yourself, otherwise everyone'll be doing it.
Call me stupid, I may me missing something here, but this is the silliest piece of advice I've ever read (and I've read a few thousand self-improvement and management books, some bursting full of idiotic advice).
I especially like the part "...and wait for connection." The overworked, underpaid and generally pissed-off bartender will notice you "mirroring" him and that will immediately endear you to him so you will be served first? Or he will recognize you as a "brother" or a "grumpy fraternity member"? How about throwing in a masonic handshake as well, just for a good measure? From afar, of course, neuro-linguistically speaking ... Oh, please! I feel you'd be waiting a long, long time.
Before we proceed, I really wanted to write this review on Amazon UK, it is after all a British book, but they have a rule that you had to purchase the book you are reviewing from them to be able to post your review! Enough said about Amazon UK!
The authors are supposed to be corporate trainers and consultants. I'd like to see if the live events are any better. I don't really blame them for this monstrosity of a book, authors do often suffer from delusions about their own importance and talent, but I do blame the editors and the publishers.
Persuasion technique #1 is the title of Chapter 9, starting on page 85. What filled the first 84 pages? Mostly blabber, "you will learn this", or that, silly stories about Polish girlfriends, imagining your parents having sex, and FIVE full pages where authors play Rock, Paper, Scissors with you. Honest! The first two chapters are so boring I was tempted to chuck the book away, but my pride and AU30.- or so of my financial investment kept forcing myself to read.
The later parts of the book start getting slightly better, and there are some valid points and nuggets of truth, but apparently there is gold dust floating in sewer, too, and you wouldn't go sifting through it, would you?
If you like dubious NLP "techniques", "subliminal" persuasion and other "hit me with a rhythm stick" methods you may find this book appealing.
A quick preview on "how to get served in a busy bar" quoted verbatim (I will omit the quotations for the sake of clarity):
1. Choose your barman from afar and stick to him. Don't change. If you do, you'll confuse everything. Including yourself. Confusion might well lead to learning most of the time but it doesn't lead to fast service.
2. Read his mood. You know how to do this.
3. Match his mood. Properly. Even if he's stressed - be stressed! Don't fake. Be like Meryl.
4. Reinforce your own matching mood, and wait for connection.
5. Order drinks.
6. Keep this to yourself, otherwise everyone'll be doing it.
Call me stupid, I may me missing something here, but this is the silliest piece of advice I've ever read (and I've read a few thousand self-improvement and management books, some bursting full of idiotic advice).
I especially like the part "...and wait for connection." The overworked, underpaid and generally pissed-off bartender will notice you "mirroring" him and that will immediately endear you to him so you will be served first? Or he will recognize you as a "brother" or a "grumpy fraternity member"? How about throwing in a masonic handshake as well, just for a good measure? From afar, of course, neuro-linguistically speaking ... Oh, please! I feel you'd be waiting a long, long time.
7 of 14 people found the following review helpful
Format:Paperback
Indeed I did need it ! Great book - no nonsense just commonsense ! Written in an amusing way which makes a non-fiction book accessible to one who usually steers well clear of THOSE type of books. Loving the pocket reference pages - how about a slim version to fit into a pocket ???
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Most Recent Customer Reviews
you need this book
what an amazing book originally bought for my teenage daughter but read it my self, its funny you see some of the traits in people all around you and you realise how your being... Read more
Published on 2 Feb 2010 by Mrs. Sarah J. Hopley-smith
A great read, more than a self help book!
Got the book yesturday, couldn't put it down, just finished it. Ive read loads of self help books, this is the best one by far, the Rock, paper, scissors part is scarily... Read more
Published on 12 Jan 2010 by A. Bateman
Clear, funny, even sometimes gripping
This book not only tells you what you need to know, it tells you so clearly, in a way that makes so much sense, and is so natural, that you'll remember it easily. Read more
Published on 11 Jan 2010 by J Getty
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