All You Need to Know About Commercial Awareness 2011/2012: What it is and Why You Need it to Become a Successful Professional (All You Need to Know Guides) [Abridged, Audiobook, Box set, Illustrated, Large Print] [Paperback]

At heart, commercial awareness is a mindset: an attitude to life, to people, and to business. This book will help you develop that mindset.

These days, it isn't enough to be technically competent at your job. You need to be commercially aware as well.



This book helps you develop this skill. It helps you relate to people you meet in business. It helps you understand their organisations in terms of structure, strategy and the big issues they face. And it helps you understand the role of money in business - how companies use it to expand and keep score, and how they tap the financial markets.



Whether you are just starting out on your professional career or have reached a point where you need to start relating to your organisation's clients, this book will help give you the edge.

Pithy, concise and written in plain English, this book will make for satisfied clients and a deeply rewarding career.

This new edition includes new chapters on selling, marketing and negogiating, as well as an updated finance section that tells you all you need to know about the credit crunch and financial crisis. --This text refers to an alternate Paperback edition.

If you want to be a successful professional, you need to have
commercial awareness. It wasn't always so. When I started out (as a young
lawyer) it was enough to know the law and how it affected corporate
clients. After all, the law was the difficult bit.

But that isn't good enough any more.

If you want to be an accountant, actuary, architect, advertising executive,
banker, barrister, broker, engineer, fund manager, headhunter, HR
professional, ITC specialist, legal executive, management consultant,
marketing adviser, patent attorney, property surveyor, PR expert, quantity
surveyor, recruitment consultant, solicitor, tax adviser - whatever it may
be - you need to master your own discipline and, on top of that, you need
to be commercially aware.

And the sooner you start doing that, the better. It's crucial to becoming a
successful professional. This book helps you achieve it. --This text refers to an alternate Paperback edition.

Ask any head of graduate recruitment or HR or training what they
want from their young hires and they all say the same thing: 'commercial
awareness'.

They want people who are not just technically competent but who are
interested in business, who can relate to clients and - above all - who can
contextualise their advice.

The book is designed to help young professionals relate to their clients,
as organisations and people. It examines how business works and then it
looks at clients as individuals and how you can best relate to them.

Pithy, concise and written in plain English, this book will make for
satisfied clients and a deeply rewarding career. --This text refers to an alternate Paperback edition.

Chris Stoakes has been a marketing director and a financial journalist. He's taught on an MBA programme for ten years and run his own business. He's been a management consultant advising clients on strategy and business development. And he's been self-employed - which is a real test of whether you can do the business. It is this rich and varied background that he brings to bear in this book.

Chris is the author of the best-selling All You Need to Know About the City - also available from Longtail, and used by the biggest banks, financial institutions, law firms and accountants to train their staff.