Buy Used
£11.95
Condition: Used: Very Good
Comment: Scarce 2007/2008 edition. All pages are clean and bright, entirely free from any notes, marks or creases. Covers and corners are a whisker away from "like new"; spine is uncreased and binding is perfect; pageblocks are clean and bright. Will be sent same or next working day - guaranteed! Buy from Bob - for an honest description, swift dispatch, proper packaging and A1 customer service!
Trade in your item
Get a £2.99
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

All You Need to Know About Commercial Awareness 2007/2008: What it is and Why You Need it to Become a Successful Professional (All You Need to Know Guides) Paperback – Nov 2006

13 customer reviews

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback, Nov 2006
£11.95


Trade In this Item for up to £2.99
Trade in All You Need to Know About Commercial Awareness 2007/2008: What it is and Why You Need it to Become a Successful Professional (All You Need to Know Guides) for an Amazon Gift Card of up to £2.99, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 260 pages
  • Publisher: Longtail Publishing Limited (Nov. 2006)
  • Language: English
  • ASIN: 0955218616
  • Product Dimensions: 15.4 x 1.7 x 23.1 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 459,356 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

Discover books, learn about writers, and more.

Product Description

From the Publisher

These days, it isn't enough to be technically competent at your job. You need to be commercially aware as well.



This book helps you develop this skill. It helps you relate to people you meet in business. It helps you understand their organisations in terms of structure, strategy and the big issues they face. And it helps you understand the role of money in business - how companies use it to expand and keep score, and how they tap the financial markets.



Whether you are just starting out on your professional career or have reached a point where you need to start relating to your organisation's clients, this book will help give you the edge.

Pithy, concise and written in plain English, this book will make for satisfied clients and a deeply rewarding career.

This new edition includes new chapters on selling, marketing and negogiating, as well as an updated finance section that tells you all you need to know about the credit crunch and financial crisis.

From the Author

If you want to be a successful professional, you need to have
commercial awareness. It wasn't always so. When I started out (as a young
lawyer) it was enough to know the law and how it affected corporate
clients. After all, the law was the difficult bit.

But that isn't good enough any more.

If you want to be an accountant, actuary, architect, advertising executive,
banker, barrister, broker, engineer, fund manager, headhunter, HR
professional, ITC specialist, legal executive, management consultant,
marketing adviser, patent attorney, property surveyor, PR expert, quantity
surveyor, recruitment consultant, solicitor, tax adviser - whatever it may
be - you need to master your own discipline and, on top of that, you need
to be commercially aware.

And the sooner you start doing that, the better. It's crucial to becoming a
successful professional. This book helps you achieve it.


What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.6 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Greg on 30 May 2008
Format: Paperback Verified Purchase
I am a non-law undergraduate considering a career as a solicitor. I saw this book mentioned on one or two law training websites and decided to have a look. Having now read most of it, I cannot overemphasise just how good this is. I was previously slightly hesitant about becoming a lawyer as I was unsure about many aspects of business, but this has helped me so much. I now understand the basics - which Chris Stoakes explains so clearly - meaning that reading the business pages is now a much more useful (and enjoyable) pursuit. Accordingly, the concerns I had about entering the legal profession have been eased.

I am now making my way through Stoakes' other title in this series: "All You Need To Know About the City". Thus far it is proving equally accessible and useful.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 7 people found the following review helpful By Mr. M. K. Egan on 15 Oct. 2008
Format: Paperback Verified Purchase
As a Law Graduate I'm well aware of the emphasis that Law firms place on candidates being commercially aware.

This was the first book I encountered devoted entirely to the subject of commercial awareness and will probably be the last, as it has sufficiently helped me to understand the area and has pointed me in the right direction of further sources to investigate; such as the Economist and the Financial Times.

The book contains a bibiliography of books that the author recommends and a Jargon Buster which I will no doubt refer to frequently in the future! I was very satisfied with the information and intend on buying the companion book 'All you need to know about the city', in the foreseeable future.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 8 people found the following review helpful By Zoe on 8 May 2008
Format: Paperback
This is an essential book for anyone hoping to work in business. It has taught me about things such as the stock market, accounting etc that I have never understood before!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Business/Marketing student - from U.K on 23 Dec. 2009
Format: Paperback
Super book and very very concise and can be use as a core textbook for undergarduate students in particular Business and Marketing students at university.
Well done for Mr. Christopher Stoakes (the author), and I hope to get the new edition (2009/10).
Kinds Regards.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Malek Jawad on 27 Oct. 2012
Format: Paperback Verified Purchase
I purchased the previous 2 books from the "All you need to know about the city" by Christopher Stoakes. I didn't see in value in the "commercial awareness" book. However, after filling a few short essays from those electronic applications and not being certain what to put in cover letters generally. I started looking on the internet for definitions of commercial awareness. I did not really find precise and good information: the examples usually involve knowledge of the industry beyond day to day activity and very general ideas.
I was pleased with the first book so, I decided to order this one and see. I was pleasantly surprised at how useful it was: for interviews, application forms and the work environment generally. It is really aimed at the financial world, but can easily be for general management roles. It's well written and explained, there is no loose terminology, difficult ideas left aside or avoiding the point. Unlike the 2nd part of the "All you need to know about the city" book, it does not cover the same topic in more detail from a certain angle. It covers most issues faced in finance post-2008, and I would go as far as say that it is an essential for anyone looking to work in finance.
It's a pity there is no preview made available by the publisher. I would not have waited as long to purchase this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By J. Mo on 28 Nov. 2009
Format: Paperback
this is a good book for a newly graduate or any university student. plain language but critical points for what i need to know about the business world.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By LawBooks on 15 Mar. 2010
Format: Paperback
This book is brilliant for giving an understanding of business workings. I am a law student, and this book has helped improve my commerical awareness.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Look for similar items by category


Feedback