At heart, commercial awareness is a mindset: an attitude to life, to people, and to business. This book will help you develop that mindset.
There is a newer edition of this item:
Pithy, concise and written in plain English, this book will make for satisfied clients and a deeply rewarding career.
This new edition includes new chapters on selling, marketing and negogiating, as well as an updated finance section that tells you all you need to know about the credit crunch and financial crisis.
But that isn't good enough any more.
If you want to be an accountant, actuary, architect, advertising executive,
banker, barrister, broker, engineer, fund manager, headhunter, HR
professional, ITC specialist, legal executive, management consultant,
marketing adviser, patent attorney, property surveyor, PR expert, quantity
surveyor, recruitment consultant, solicitor, tax adviser - whatever it may
be - you need to master your own discipline and, on top of that, you need
to be commercially aware.
And the sooner you start doing that, the better. It's crucial to becoming a
successful professional. This book helps you achieve it.