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Product Description
Product Description
At heart, commercial awareness is a mindset: an attitude to life, to people, and to business. This book will help you develop that mindset.
From the Publisher
These days, it isn't enough to be technically competent at your job. You need to be commercially aware as well.
This book helps you develop this skill. It helps you relate to people you meet in business. It helps you understand their organisations in terms of structure, strategy and the big issues they face. And it helps you understand the role of money in business - how companies use it to expand and keep score, and how they tap the financial markets.
Whether you are just starting out on your professional career or have reached a point where you need to start relating to your organisation's clients, this book will help give you the edge.
This book helps you develop this skill. It helps you relate to people you meet in business. It helps you understand their organisations in terms of structure, strategy and the big issues they face. And it helps you understand the role of money in business - how companies use it to expand and keep score, and how they tap the financial markets.
Whether you are just starting out on your professional career or have reached a point where you need to start relating to your organisation's clients, this book will help give you the edge.
Pithy, concise and written in plain English, this book will make for satisfied clients and a deeply rewarding career.
This new edition includes new chapters on selling, marketing and negogiating, as well as an updated finance section that tells you all you need to know about the credit crunch and financial crisis.
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