3 of 3 people found the following review helpful:
4.0 out of 5 stars
Celebrity memoir, insight into after dinner speaking and football jokes, 28 July 2008
I'm a speechwriter and I picked up this book to learn some of Bob's tricks of the trade. The "Cat" - Bevan explains - is a clever PR hook, and it works, you remember his name and it's connected with his past as an amateur footballer. He's made a handsome living telling comical stories of his days as a hapless goalkeeper.
The book has lots of personal glimpses of famous people: Jimmy Savile, Arthur Lowe, Princess Anne, Rod Stewart, Billy Connolly, Bobby Moore and many others.
It has loads of stuff on football which isn't really my thing, but I was intrigued how Bevan picked a market and built a very successful career on it.
What I really got out of this book was how tough speaking is for people at all levels. You may be a top performer like Frankie Howerd or Billy Connolly, but sometimes you get it wrong, and the audience doesn't respond.
This book also an insight into how a man with quite a humble background, rose to the top of the PR profession, but packed it in to do what he loved. He tells you about his setbacks, the people he falls out with, the friends that pass on, and the perks and pains of the 'business'. I'd love to see him in action, he doesn't seem to have any clips on YouTube yet!
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