Having recently taken up a non-toxic 'beauty' regime, I thought I'd give this a go. The upside: no irritating celeb' endorsements/advertisements, easy to apply (no fiddly squeezy tubes or whatever) and left my hair in really nice condition (most colourants leave my hair feeling a bit like hay); also it covered up my stubborn bits of grey
The downside: the ingredients list, reproduced below to assist others with their choice of purchase.
You could do a lot worse than this product, it all depends on how much of a purist you are. In terms of result, it beats some of the mainstream brands.
I N G R E D I E N T S : -
NATURTINT: PEG-2 oleamine, purified water, cocamide DEA, alcohol denat., propylene glycol, oleic acide, ehtanolamine, p-phenylenediamine, sodium sulfite, tetrasodium EDTA, hydrolysed vegetable protein (triticum vulgare, soy, corn, avena sativa), sodium erythorbate, N,N-BIS (2-hydroxyethyl)-p-phenylenediamine sulfate, 2-amino-4-hydroethylaminoanisole sulfate, 4-chlororesorcinol.
COLOUR DEVELOPER: purified water, hydorgen peroxide, cetyl alcohol, cetearyl alcohol, laureth-e, cetearth-20, oxyquinoline sulfate.
NUTRIDEEP MULTIPLIER: purified water, distearoylethyldimonium chloride, cetearyl alcohol, linseed extract, lemon fruit water, sunflower extract, hydrolysed wheat protein, sodium benzoate, potassium sorbate, cetyl alcohol, parfum, d-limonene, citric acid.
SHAMPOO: purified water, sodium cocoamphoacetate, glycerine, lauryl glucoside, disodium cocoyl gluatemate, sodium lauryl glucose carboxylate, cocamidopropyl betaine, cocamide DEA, decyl glucoside, linseed seed extract, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, sodim benzoate, potassium sorbate, eucalyptus globulus oil, rosemary oil, citric acid, sodium chloride.
Sorry for and no liability accepted for any errors or typos - I have no idea what most of that unspellable stuff is!