- Paperback: 396 pages
- Publisher: Back Bay Books (12 Oct 2000)
- Language English
- ISBN-10: 0316353000
- ISBN-13: 978-0316353007
- Product Dimensions: 15.2 x 3.2 x 23.5 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 377,021 in Books (See Top 100 in Books)
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Product Description
Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital natural resources and the ecological systems that provide vital life-support services is scarce and relatively expensive. In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which companies can improve their bottom lines, help solve environmental problems and feel better about what they do all at the same time. Citing hundreds of compelling stories from a wide array of sectors, the book shows how to realize benefits both for today's shareholders and for future generations and how, by firing the unproductive tons, gallons, and kilowatt-hours it's possible to keep the people who will foster the innovation that drives future improvement.
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First Sentence
IMAGINE FOR A MOMENT A WORLD WHERE CITIES HAVE BECOME PEACEFUL and serene because cars and buses are whisper quiet, vehicles exhaust only water vapor, and parks and greenways have replaced unneeded urban freeways. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
IMAGINE FOR A MOMENT A WORLD WHERE CITIES HAVE BECOME PEACEFUL and serene because cars and buses are whisper quiet, vehicles exhaust only water vapor, and parks and greenways have replaced unneeded urban freeways. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Wow, what a book. I just finished it this week and I can tell you this: if you read it and you do not start to think about the world as you know it and its instability regarding political constructs and economical systems, you should probably see a doctor.
About "The Ecology of Commerce" I wrote that it is a green business manifesto. However, "Natural Capitalism" is even more and bigger when it comes to its statements about the future of the industrial world. With a more determined line of argument Hawken, Lovins, and Lovins do not only forecast the next industrial revolution but simultaneously initiate it by publishing this book. I am confident that this book is the stimulus of a new discussion which needs to be led, not only by business professionals, but everyone who is actually interested in the future of this planet and where we are going with it.
- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies
About "The Ecology of Commerce" I wrote that it is a green business manifesto. However, "Natural Capitalism" is even more and bigger when it comes to its statements about the future of the industrial world. With a more determined line of argument Hawken, Lovins, and Lovins do not only forecast the next industrial revolution but simultaneously initiate it by publishing this book. I am confident that this book is the stimulus of a new discussion which needs to be led, not only by business professionals, but everyone who is actually interested in the future of this planet and where we are going with it.
- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies
2 of 2 people found the following review helpful
Format:Paperback
Natural capitalism is an excellent book that shows how efficient market mechanisms and technical innovation and good design could play a central role in improving the state of the environment, avoid catastrophical global warming and improve the standard of living. It is a fairly light read, packed with anecdotes. Most evidence presented, however, is anecdotal, which is perhaps the book's weakest point.
Format:Paperback
After reading this book, it comes clear to what extent all the things we humans are doing are improvable. So optimistic, for it comprises a catalogue with hundreds of alternatives which save money, employ more people and minimise environmental impact.
To me, there is no doubt the planet will survive us, you may notice the trees growing quickly in old buildings, through concrete... but, it is clear to me there is a way we humans can do better for us and the rest of the planet, and this book tells you how people are already doing it. Thanks so much to the authors for such an uplifting and inspiring book!
To me, there is no doubt the planet will survive us, you may notice the trees growing quickly in old buildings, through concrete... but, it is clear to me there is a way we humans can do better for us and the rest of the planet, and this book tells you how people are already doing it. Thanks so much to the authors for such an uplifting and inspiring book!
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