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Nation of Rebels: Why Counterculture Became Consumer Culture
 
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Nation of Rebels: Why Counterculture Became Consumer Culture (Paperback)

by Joseph Heath (Author), Andrew Potter (Author)
4.0 out of 5 stars  See all reviews (2 customer reviews)
RRP: £8.99
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Frequently Bought Together

Nation of Rebels: Why Counterculture Became Consumer Culture + The Rebel Sell: How the Counter Culture Became Consumer Culture + The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism
Price For All Three: £25.48

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Product details

  • Paperback: 368 pages
  • Publisher: Harper Paperbacks (1 Jan 2005)
  • Language English
  • ISBN-10: 006074586X
  • ISBN-13: 978-0060745868
  • Product Dimensions: 19.8 x 13.4 x 2.4 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 466,612 in Books (See Bestsellers in Books)

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The Conquest of Cool: Business Culture, Counterculture and the Rise of Hip Consumerism
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Average Customer Review
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Same book..., 21 May 2008
As far as I can tell, this is just the US release of "The Rebel Sell", so I wouldn't go for the two for one deal.

Nonetheless, it might be worth getting one of them. Here's a simple test.

Picture Naomi Klein in your mind. Do you now feel:

a) Unmitigated fury at the horrible lies this woman is telling about the wonders of the market system
b) All warm and fuzzy inside
c) Sympathetic to her goals, but suspicious that she's basically a bit of a poser

If the answer is c), go on ahead and buy yourself a copy. Odds are you'll find it refreshing, insightful and sometimes even funny.
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4.0 out of 5 stars Squaring the circle on counterculture and capitalism, 24 Mar 2009
By Gms Carroll - See all my reviews
(REAL NAME)      
Heath and Potter set out to square the circle on how consumerism and counterculture aren't mutually exclusive - how the hippies of the 1960s and 1970s become the yuppies of the 1980s. They put together a skillful argument in the early part of the book that counterculture is an extension of the bohemian artistic view of the world that has been around for centuries. In terms of class: the traditonal landed gentry whose riches are in heirlooms have been supplanted by the merchant classes and now with the knowledge economy there has been a rise of a creative class.

Heath and Potter take things further when they seek to disprove the fallacies that they see the counterculture has been built on. Many of their points are valid, however where it falls down is in its criticism is in its opposition to the 'appropriate technology' aspect of counterculture. This is where the Homebrew Computer Club came from, the community norms for successful web 2.0 pioneers like Flickr, the EFF, open web technologies and open source software. Their whole argument is that libertarian values on the web were responsible for the rise of spam. To me this was like saying that the laser printer and the laminating machine are responsible for underage drinking.

The laser printer and the laminating machine can be used to make fake IDs, but they can also be used to make notices in community centres and legitimate IDs that help utility company personnel reassure vulnerable consumers that they are the real deal.

Nation of Rebels is a facinating well-researched read: its authors Heath and Potter are masters in the art of rhetoric, however I wouldn't take everything at face value in the book.
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