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Naked Corporation, The: How the Age If Transparency Will Revolutionize Business Hardcover – 20 Oct 2003

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Product details

  • Hardcover: 348 pages
  • Publisher: James Bennett Pty Ltd (20 Oct 2003)
  • Language: English
  • ISBN-10: 0743246500
  • ISBN-13: 978-0743246507
  • Product Dimensions: 23.6 x 15.9 x 2.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 664,559 in Books (See Top 100 in Books)

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Product Description


Profiles a culture of "transparency" currently in practice in today's economy through which businesses must disclose all operating information to customers, employees, investors, and mainstream society.

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The 2002 trust crisis was arguably the worst on Wall Street since the 1929 market crash and the Depression of the 1930s. Read the first page
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2 of 2 people found the following review helpful By Rolf Dobelli TOP 500 REVIEWER on 27 Dec 2005
Format: Hardcover
Authors Don Tapscott and David Ticoll examine the managerial implications of the age of transparency. Now that the Internet has enabled employees, suppliers, consumers, gadflies, critics and casual lookers to get and swap previously confidential information about companies, the business environment will never be its old self again. Companies have no confidentiality, no privacy and no way to dodge the truth. Those with nowhere to hide must to get accustomed to life in the open. It's not so bad. But to prosper in this wide-open world, managers need to understand that the new way of life has different demands than the old one. Although many of this book's recommendations have become fairly well known, we find plenty of insights that remain fresh and worth reading.
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0 of 15 people found the following review helpful By Patricia B. Ross on 5 Feb 2004
Format: Hardcover
While not traditionally assumed to be quite as sexy, given the preference for nudity among mankind - to show it all - so to speak, that position has been until now reserved for only women which is why the author apparently appears fully clothed, flanked by two scantily clad women as the James Bond character is represented. Denying women an opportunity to see male nudity was never quite fair anyway. But, surely, progress in the form of corporate figleaves is preferable to the excessive coverlets that have formed the corporate shields of the past. Recognizing the fragility of the fig leaf, though, comes with its own responsibility, and where the author feels that "capitalism has never been fair" in its pursuit of profits, he might be reminded that it is only within the freedom of capitalism that the entrepreneurship of exploiting opportunities may be found. To the extent that people are required to be subrogated to the process, and the desired result, it may not be quite as exhilerating as we have come to expect it without the constraints of propriety and morality, the appeal of only a fig leaf can help to solve both those problems, offering the irresistable enticement desired, but preserving the necessary dignity of the purpose for which it was designed. Women should be so lucky to be given this consideration in their commercial exploits. To recognize that a dual standard exists is much the same as saying it exists because it must, or because it was chosen to be displayed in that manner. Either way, it's possible that mankind may be required to learn a new and better method of adapting itself to the pursuit of profits that is likely to place people and profits at least equal in importance, if it cannot see a path to make the preference of people over profits.Read more ›
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 15 reviews
5 of 5 people found the following review helpful
This is a great book 12 Jun 2004
By Will Rodriguez - Published on Amazon.com
Format: Hardcover
This is a very good book which has opened my eyes into looking for companies that are honest and transparent with their customers, shareholders and employees. This book calls companies to stop hidding behind secrets that destroy corporations (Enron and others) and start being transparent, by providing informaiton to your customers, shareholders and employees. Companies need to show that they are responsible to the environment, to their stakeholders and other corporations. This book is calling companies to be ethical in their daily transactions and gives example after example of corporations who have fallen because they tried to hide the truth. This book shows that we need strong ethical people to run todays corporations and we as investors need to reward companies who are starting to become transparent. At the same time we need to punish companies who are not taking responsibility for their actions and wrong doings. This book also points out that most investors are blind with their investments and don't even realize what their largest investment is invested in (for most people their largest investment is their pension plan, and I admit I don't know what mine is invested in). This is a very good book and has opened my eyes to at least see what's going on out there and provided me with the tools to do some research and make sure I reward companies that are making an effort to save our environment and be honest with employee's, investors, stakeholders, and customers. The one question I have is are we raising a generation that will be able to have the
qualities needed to run the corporations of tomorrow... Great book...
4 of 4 people found the following review helpful
Be The Business 12 Feb 2004
By David Brett - Published on Amazon.com
Format: Hardcover
Tapscott and Ticoll have written another very detailed, practical and profound book about business that shows their knack for zeroing in on the heart of a momentous change that is stirring in the world and explaining it all clearly and completely. At the heart of The Naked Corporation is the notion that shareholders and other stakeholders are empowered by technology to know more and more about organizations faster and faster, which in turn greatly emboldens them to take action based on their new knowledge. In other words, perhaps the old adage "there's one born every minute" needs updating. They're still being born, but hopefully now only a few per hour? Corporations "getting naked" can't be good news for marketing departments. Their job can no longer be about creating a nice rosy image; companies and products must be the image - for real. Yikes...David Brett, Founder, Knexa.
2 of 2 people found the following review helpful
A Critical "Call to Arms" for Transparency and Ethics 1 Dec 2003
By Del Langdon - Published on Amazon.com
Format: Hardcover
Tapscott and Ticoll launched the Digital 4Sight research program two years before the buzz of ethical misconduct by Enron, Tyco, Woldcom, Arthur Andersen and others finally set off alarm bells and made front-page headlines. Once again, they are ahead of the curve in accurately predicting and understanding critical businesss and cultural shifts that have enormous impact. Their thesis that greater transparency is the core of the solution seems like a "no brainer". However, the response of most corporations seems to be shallowly focused on compliance with S-OX regulations--missing the point of the exercise. The authors argue that this is the time to rethink the fundamental values and leadership of the corporation in context of external and internal stakeholders. It is heartening to see examples of leaders that live and manage to their values and take the bold steps to go beyond focus on their quarterly financial results and regulatory compliance. This book convincingly outlines both the business rationale and the path to a return of trust and loyalty in the instituions we invest in, do business with, work with/for. I see light at the end of this very dark tunnel in the evoluion of business and personal conduct, only if we all take action and accountability.
2 of 2 people found the following review helpful
Finally, the book we have all been waiting for... 8 Oct 2003
By Paula Ivey, The CSR Group - Published on Amazon.com
Format: Hardcover
Finally, the book we have all been waiting for, which explains, in no uncertain terms, the emerging age of business which requires corporate responsibility and accountability via transparency. The book outlines the systemic changes, brought about by technology and other factors, which are driving this change. Most importantly, The Naked Corporation explains stakeholder engagement and empowerment in detail - which is important for all of us to understand....this book is not only a "business" book, but a book for those of us whose lives are affected by business - all of us. It outlines the power we all have as stakeholders to effect change. The book is well-written and well researched. I find the concepts and the diagrams very useful and easy to follow. Great job!!
1 of 1 people found the following review helpful
The Best Policeman is the Street Light 16 Dec 2003
By Robert A. G. Monks - Published on Amazon.com
Format: Hardcover
Louis Brandeis had it right. Openness and light are the answer to many of the world's problems. The present corporate environment is one of shame. We are told, for example, the particular executives must disclose fully all elements of their compensation in proxy statements; then, we find out in divorce hearings that substantial and significant items are omitted. This is not a matter of vast significance in itself. What is important is what it tells the world. Notwithstanding the clear intent of regulatory statutes, responsible people with responsible professional advisors only disclose what they want to disclose. One has to wonder how this inclination affects information about other aspects of the impact of corporations on to society.
The various communications revolutions - computer, internet, email - now make it possible to disclose information to all relevant persons virtually without cost. We should insist that this be the guiding principle of corporation functioning - disclose, even those items where cost to the corporation in the form of tightened regulations may be involved. Long term value will be enhanced for corporations that can be trusted by the public - trusted to tell the full story short of judicial proceedings.
This book opens up a new and important aspect of modern life.
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