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Product Description
Product Description
A minimalist design vocabulary is currently being reinvented by a troop of young graphic designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Naïve documents this extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. Inspired by 20th Century American legends such as Saul Bass, the undisputed master of film title design and iconic logos as well as modernist graphic artist Charley Harper and textile designer Alexander Girard, these burgeoning designers are creating new and striking imagery using palettes of earthy and pastel shades, reduced strokes, patterns and shapes with a strong folkloristic element. Naïve illustrates this new development in graphic design, assembling a multitude of vivid and inspiring examples ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles.
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful:
5.0 out of 5 stars
Fantastic,
By
This review is from: Naive Graphics: Modernism and Folklore in Contemporary Graphic Design (Paperback)
What a fantastic book of graphics and posters! Can't rate this book hightly enough. It is so inspiring and chock full of work. This book is worth every penny.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
A feast for the eyes,
By funnyjaybird (Hertfordshire) - See all my reviews
This review is from: Naive Graphics: Modernism and Folklore in Contemporary Graphic Design (Paperback)
A gorgeous book, full of fascinating images. I could lose myself in it for ages - just inspiring to wander through. Great for source material. Love it.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Naive Graphics,
This review is from: Naive Graphics: Modernism and Folklore in Contemporary Graphic Design (Paperback)
Brought this book for my daughter - she is studying illustration and graphics. Her words were "This is the best book ever published!". I can say no more to do it justice and recommend it highly.
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