An excellent introduction to, and perspective on, the 'art' of networking. Rec. to me by a friend after watching him in action at a convention in the U.S. I bought it at the airport & had read most of it on the return flights to Ireland. I just couldn't put it down and wished I'd read it earlier.
Even the title conveys a subtle message and indicates an interesting read rather than just 'How to Network' which it could have been called. You don't have to be in Sales or Marketing to read it - I'm not - it explains how some people network badly by being selfish and self promoting and valuable points on networking 'etiquette'.It helps you not to be a 'wallflower' in a room full of strangers - without being over bearing and trying to collect a fistful of business cards. Rather the authors concentrate on the 'personal' touches, so, if you are looking for deep rooted theories and phrases to 'learn' its not for you.It does indicate the right buttons to push and how to treat people - no matter what their position - in a polite and courteous manner to maximise results.
A great read truly reccommended.