Neuromarketing
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Product Description
Synopsis
Revealing a combination of the brain research and revolutionary marketing practices, this book teaches techniques to build and deliver powerful, unique, and memorable messages that will have a major, lasting impact on any audience.
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Most Helpful Customer Reviews
Format:Kindle Edition
When I was six years old my father moved me and my family to Bolivia. Shortly after I was abducted by marxist rebels and held to ransom. I spent three weeks in a mountain complex with a bunch of people who couldn't speak English. It was then that I learned to communicate directly with signs and gestures. Eventually my father raised the ransom and I was returned unharmed, but I never forgot the lessons in communication that I had been given.
Likewise, this marvellous book will teach you how to get to the heart of your customers pain and really tailor your solutions/products around them and the way in which they, like all humans, are really thinking or not thinking about your communications. This book accelerated much of my half-formed thinking in this area (e.g. terminal PowerPoint, self-interested sales pitches and over detailed proposals).
So, if you want your marketing to stand out and you want to make that sale then buy this book. At the very least it will make you reconsider all of your visual and written comms.
Likewise, this marvellous book will teach you how to get to the heart of your customers pain and really tailor your solutions/products around them and the way in which they, like all humans, are really thinking or not thinking about your communications. This book accelerated much of my half-formed thinking in this area (e.g. terminal PowerPoint, self-interested sales pitches and over detailed proposals).
So, if you want your marketing to stand out and you want to make that sale then buy this book. At the very least it will make you reconsider all of your visual and written comms.
Format:Hardcover
It is a great book for people starting to explore the Neuromarketing field. Just one point: this book is more oriented to sales. It does not explain how the brain works or technical stuff, so if that is what you need, better look somewhere else!.
0 of 1 people found the following review helpful
Format:Hardcover
Neuro Marketing is an amazing book, well written that uncovers 'Why people buy' how decisions are made and what you can do to press those 'Buy Buttons'.
Both Authors have a wealth of experience and unlike some in this field, write in plain english with great examples of the 'Why's' and 'How to's' of using Neuro Marketing.
I would add that once the craze of 'Social Media' Marketing has died off a little , everyone will be talking about and wanting to use 'Neuro-Marketing' and this book alone will pay for itself time and time again, as you will have the inside knowledge above and beyond most others in this field.
Once you've read this and followed the simple guidance, you will be able to deliver more convincing Sales Presentations,close more deals,create more effective marketing strategies and radically improve your ability to influence others.
Buy this book today and get ahead of the game !
Both Authors have a wealth of experience and unlike some in this field, write in plain english with great examples of the 'Why's' and 'How to's' of using Neuro Marketing.
I would add that once the craze of 'Social Media' Marketing has died off a little , everyone will be talking about and wanting to use 'Neuro-Marketing' and this book alone will pay for itself time and time again, as you will have the inside knowledge above and beyond most others in this field.
Once you've read this and followed the simple guidance, you will be able to deliver more convincing Sales Presentations,close more deals,create more effective marketing strategies and radically improve your ability to influence others.
Buy this book today and get ahead of the game !
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