This is one of the best cross-cultural guides to doing business in China that I have ever read. As a consultant who has been training both Chinese and Ex-pat staff in the area of cross-culture for many years I found the material up to date, fresh and well written. West and Chee do not prescribe to the notion that China's economy is a house of cards ready to fall--or to the equally spurious claim that China is about to take over the worlds economy with its mythical 1.3 billion consumers. Instead, the authors paint a realistic and pragmatic picture of what the 'real' situation is in China and how western business people can best position themselves to meet the challenges of entering its growing market.
This book is written with a genuine affection for China and its culture and it's obvious that the authors have a wealth of insight and experience in dealing with both business and cross-cultural matters on the mainland. I particularly liked the format of the book, which took 10 popular myths about China and the Chinese and debunked them using solid evidence and prescient insight. However, this book is not just about demolishing stereotypes and myths. It's about gaining a realistic view of China, its people and its economy and then getting the reader to understand how they can adjust their work and communication style to leverage their ability to work and live more effectively in China
At a lean 148 pages (British edition), Myths about Doing Business in China has no fluff or filler and can easily be digested in a few hours. The only downside to this book is the $42 price tag that the Philistines at Palgrave, Macmillian extort from the buyer! Yet with that said, I also have to admit that in the long run you'll still consider it money well spent.