Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
53 used & new from £1.90

Have one to sell? Sell yours here
 
   
Mythologies (Vintage classics)
 
See larger image
 

Mythologies (Vintage classics) (Paperback)

by Roland Barthes (Author)
3.3 out of 5 stars See all reviews (11 customer reviews)
RRP: £7.99
Price: £5.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £2.00 (25%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, July 14? Choose Express delivery at checkout. See Details
28 new from £2.74 25 used from £1.90
Other Editions: RRP: Our Price: Other Offers:
Hardcover Order it used
Paperback 6 used & new from £65.36

Frequently Bought Together

Mythologies (Vintage classics) + Image-Music-Text + Camera Lucida: Reflections on Photography (Vintage Classics)
Price For All Three: £18.67

Show availability and shipping details


Customers Who Bought This Item Also Bought

Image-Music-Text

Image-Music-Text

by Roland Barthes
£6.69
Camera Lucida: Reflections on Photography (Vintage Classics)

Camera Lucida: Reflections on Photography (Vintage Classics)

by Roland Barthes
3.5 out of 5 stars (4)  £5.99
"Ways of Seeing": Based on the BBC Television Series

"Ways of Seeing": Based on the BBC Television Series

by John Berger
3.7 out of 5 stars (14)  £6.29
The Communist Manifesto (Penguin Classics)

The Communist Manifesto (Penguin Classics)

by Karl Marx
3.9 out of 5 stars (36)  £3.99
Literary Theory: An Anthology (Blackwell Anthologies)

Literary Theory: An Anthology (Blackwell Anthologies)

by Julie Rivkin
4.3 out of 5 stars (3)  £22.49
Explore similar items

Product details


Product Description

Product Description
A series of essays in which Barthes seeks to tear away masks and demystify the signs, signals, gestures and messages through which western society sustains, sells, identifies and yet obscures itself.

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below

Your tags: Add your first tag
 

What Do Customers Ultimately Buy After Viewing This Item?


 

Customer Reviews

11 Reviews
5 star:
 (4)
4 star:
 (2)
3 star:    (0)
2 star:
 (3)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.3 out of 5 stars (11 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
35 of 38 people found the following review helpful:
5.0 out of 5 stars Great, 10 Jan 2002
By J. Tuffin "jontytuffin" (north yorkshire) - See all my reviews
(REAL NAME)   
...I was made to read this book as part of my Philosophy degree, a few years back. It was one of the few which had a lasting impression on me. Yes, you can compare it with the Tarantino Star Wars scene if you like ...but only if you read it superficially. The thing I figured out about French philosophy is that the way its worded initially strikes an Anglo-Saxon palate as being pompous, pretentious, and full of hot air. Maybe most of it is, I don't know - I loathe Derrida for these same reasons. But not this book by Barthes. Get past the initial culture shock and you find yourself starting to see how people mythologize just about everything. It's funny. It's illuminating. And it's also pretty salient, when you see how advertisers have tapped into these same impulses. Read it, and do yourself a favour. It's like an immunity shot against so much of the BS we seem to get fed.
Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)



 
16 of 19 people found the following review helpful:
5.0 out of 5 stars This book is brilliant!, 28 Jan 2004
By ldxar1 "ldxar1" (UK) - See all my reviews
(TOP 1000 REVIEWER)   
This is a masterpiece of social critique, picking apart the ideological underpinnings of many of the things which a lot of people take as "obvious". The unifying theme is the idea of "myth" - basically, a type of signification which projects an additional meaning onto an existing concept so as to make it carry a second, ideological meaning. Because the second meaning is smuggled into the sign, it isn't argued by those who use it, but appears as an "obvious" connotation. Barthes identifies and exposes many such myths in a variety of short essays (originally newspaper columns) dealing with aspects of French society in his day. In addition, this volume contains the long essay "Myth Today", in which Barthes sets out the theoretical underpinnings of his critiques.

If you're one of the people who's taken in by myths, this book could change your life. If not, you'll hopefully appreciate Barthes's efforts enough to start making your own efforts to critique myths. The only slight problem with this book is that its reference points are rather dated. For this reason it's worth reading it alongside something more recent, such as Len Masterman's Television Mythologies collection or one of the Glasgow Media Studies Group books. All in all, though, this can't be faulted.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
19 of 28 people found the following review helpful:
4.0 out of 5 stars Possibly a bad translation, 28 Jul 2004
I enjoyed the general thrust of the book, a series of essays on various aspects of modern (in the mid 1950's)life. But I have a problem with either the writing or translation, the word "Antiphrastically" appeared too many times than is sensible or natural in any written work.

Either M. Barthes is insanely pretentious, or his translator is. I consider myself a reasonably intelligent reader, and I had my dictionary out at least once an essay to decipher what he'd said. Bad writing, in essence, makes for hard reading.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars why some reviewers hate this book
This book is a founding gesture in the history of semiotics. It carries a clear and precise recontextualization of Hjelmslev's theory of language (in the concluding section 'myth... Read more
Published 2 months ago by R. Dudley-smith

2.0 out of 5 stars Self-Mythologising
I'm sorry, I've read (and been compelled to read!) enough philosophy to become a little jaded perhaps, but I just find this sort of thing incredibly pretentious. Read more
Published 4 months ago by Mr. M. Bloomfield

5.0 out of 5 stars A clear book in French
I would like to say that I read this book in French, and that it is very legible. I haven't read the English version, but I would like to do so, following the allegations that... Read more
Published 18 months ago by Jean-Francois Lemay

2.0 out of 5 stars A Vacation From Reality...If You Fall For Barthes' Argument...
To begin I think it neccesary to comment on the book itself, or, to follow Barthes: on its form rather than its content. Read more
Published 18 months ago by Philip Pilkington

1.0 out of 5 stars Fraudulent 'philosophy'
Anyone, and I mean anyone, could draw the shaky parallels and make the tenuous connections that Barthes makes between the everyday objects and images we see around us and the very... Read more
Published on 26 Jul 2005 by andymdonaldson

4.0 out of 5 stars Makes You Think
This is tough stuff to read, especially without it being explained to you. But if you have the time, the ideas are thought-provoking and relevant. Read more
Published on 2 Mar 2002 by alwayswantedtobeawriter

1.0 out of 5 stars Unbelievably Boring
I had to read this book as part of my degree. I found Barthes to go on at great length about things that required only a little exploration. Read more
Published on 24 Feb 2002 by Desk Chair Dude

2.0 out of 5 stars Trailblazing but unbearable
Barthes' treatment of signs and interpretations was, I'm sure, an absolutely new thing when it first appeared forty years ago. Read more
Published on 7 Jul 2000 by tarbuthnott@europarl.eu.int

Only search this product's reviews



Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


   
Related forums


Listmania!


Look for similar items by category


Feedback


Visual Culture: An Introduction

Visual Culture: An...

"offers a sound and engaging introduction to the nuances and... Read more
£17.09

Find similar items

 

More From Roland Barthes

Camera Lucida: Reflections...

Camera Lucida: Reflections on...

Examining the themes of presence and absence, the relationship between... Read more
£7.99 £5.99

 

A Close Shave

Philips Nivea Coolskin HS8060 Moisturizing Rotary Shaving System
For all types of hair removal, stay smooth with Amazon.co.uk.

Discover Shaving & Hair Removal

 

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

Learn more about Gift Certificates

 
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers
The Girl Who Played with Fire
Breaking Dawn (Twilight Saga)
The Girl with the Dragon Tattoo
The Host
The Host by Stephenie Meyer

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates