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E Myth Mastery [Hardcover]

Michael E. Gerber
3.7 out of 5 stars  See all reviews (9 customer reviews)
RRP: 14.99
Price: 14.53 & FREE Delivery in the UK. Details
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Kindle Edition 3.99  
Hardcover 14.53  
Paperback 9.59  
Audio, CD, Abridged, Audiobook 16.35  

Book Description

18 Dec 2004

Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success.The E-Myth credo -- Don't work IN your business, work ON it -- is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development:

• Leadership • Marketing • Finance • Money • Management • Client Fulfillment • Lead Conversion • Lead Generation

E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation -- a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

--This text refers to the Audio CD edition.

Frequently Bought Together

E Myth Mastery + The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It + The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business
Price For All Three: 29.30

Some of these items are dispatched sooner than the others.

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Product details

  • Hardcover: 288 pages
  • Publisher: HarperCollins; 1st Edition edition (18 Dec 2004)
  • Language: English
  • ISBN-10: 0060723181
  • ISBN-13: 978-0060723187
  • Product Dimensions: 3.5 x 15 x 20.6 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 339,114 in Books (See Top 100 in Books)

More About the Author

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Product Description


“Gerber loves to exhort people to develop powerful visions for their companies.” (Fortune)

“The power of the E-Myth will transform your business and your life.” (Allan D. Koltin, CPA, President and CEO, Practice Development Institute)

“The power of the E-Myth will transform your business and your life.” (The John Hancock Insurance Group)

“Gerber’s powerful insights have given thousands of entrepreneurs new control over their businesses.” (Success)

“Here is, if not the only source of good advice, at least an important source.” (Booklist) --This text refers to the Paperback edition.

About the Author

Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy—a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.

--This text refers to the Audio CD edition.

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Customer Reviews

Most Helpful Customer Reviews
30 of 30 people found the following review helpful
5.0 out of 5 stars In business?Buy this now. 29 Dec 2005
Having started my own business this book, and the whole Gerber approach, has revolutionised the way we work. We already knew we wanted to change some of the things we were doing but not sure exactly what or how. This book crystallised our thinking and has made us a better outfit because of it. I have no hesitation in recommending this to anyone in a business or thinking of going into business. It is not a quick fix, it's not a load of guru speak. It is a very real set of ideas that have worked for this humble photographer.
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24 of 26 people found the following review helpful
1.0 out of 5 stars Out of date! Worksheets no longer available. 3 May 2008
Format:Paperback|Verified Purchase
It is with much disappointment that I must urge all readers to avoid this book.

I loved the first book "E Myth Revisited" - and this is supposedly the sequel.

However the book gives many exercises - and tells you to download worksheets to complete the exercises. Sadly these worksheets have been discontinued. You can phone (!) the company and ask them to email *some* of the out-of-date worksheets, but some are no longer available.

This renders many of the exercises in the book impossible - and having got a third of the way through, I am no longer willing to continue, as it refers to documents I can't see online as required to do so by the book.

It is disgraceful that a 2007 edition should already (May 2008) have its online content removed. It is a disgrace to the author, his company and it's insulting to the readers who end up wasting time on this book.

On a final note, the book comes up with a completely different business plan to the one in the Revisited book - meaning that those of you who have spent time writing a business plan following the model in the Revisited book will have to start again if you read this book.

Shame on you Michael Greber.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Be very careful with this book 2 Dec 2013
The sloppy writing style that Michael Gerber showed in E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It is exaggerated in this book.

It's written in two parts:

- the initial stomach churning section that forms the basis of the audio book - avoid at all costs.

- the second part which includes sections from the expensive E Myth coaching course which in general is very good. However I'm disappointed to read that the worksheets quickly became unavailable as this does reduce the value of these sections.

I believe the book is worth the pain of reading it although I would scan the first bit as Sarah is reunited with Michael and things aren't going as well as expected. It's some time since the book was first published but many of the ideas are timeless.

Paul Simister

PS do NOT buy the audio book. It doesn't have the good bits.
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11 of 15 people found the following review helpful
5.0 out of 5 stars Zen and the Art of Entrepreneurship 1 Jun 2007
Format:Hardcover|Verified Purchase
The book is about the 'Self' as businessman/woman. The key is the, periodic, precisely ordered and focused exercises.

These exercises are questions Michael Gerber, the author, aims at the heart and soul of being/becoming an entrepreneur. And so one is, if one is open to the questioning, able to pinpoint within oneself the barriers to becoming a truly creative person. Then, after self-reflection, one may come from a space, which was previously closed and oppressive, to an open and experiential one.

There is a storyline in the book showing clearly how the entrepreneur becomes so easily a robot and a machine in the current business ethos. So how does one stay alive and renewed in what is essentially a mechanised business world? Well, this book tackles this dilemma - by making one confront oneself and ones susceptibility, and then enabling one to recover integrity and creativity from within oneself. Because, ultimately, it is not the techniques and methods which make for success, but who one is and how well one knows oneself, and continues to discover oneself.

The book has its highest value in enabling self-knowledge as an entrepreneur.

Michael Gerber in the book does, however, always present the avenues and methods for success in the greatest of practical detail (for example on sales he covers internet portal, direct mail etc. etc. - it's all covered - with advantages and disadvantages and practical application). There are downloadable worksheets, all very ordered and practical where one can try out, test and keep records about ones experiments with oneself, the business and the marketplace.

I would have liked to say more on the practical side of the book, because it is hugely practical and applicable.
Read more ›
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14 of 21 people found the following review helpful
1.0 out of 5 stars Heavy going, heavy on psychobabble 29 July 2007
If you're into overwrought emotional prose this ones for you.

I quote "without the passion of the soul, the mind creates an endless stream of empty suits, dreams without heart..."

or this gem

"a part of me is just afraid. that part of me feels like i'm jumping off a cliff, but in some strange way I also trust that I'll fall into something soft and safe"

After about 100 pages it starts turning into a business book again, but after wading through the cod philosphies at the start of the book I was actually angry at the author for putting me through some really badly written stuff, concerning a lady called sarah from 'all about pies' who'd lost her passion, apparently. I knew how she felt by this point in the book.

If you buy it read the real stuff at the end of the book, but really, don't encourage him.

To misquote the book I certainly felt like jumping off a cliff at times.
If only he'd have just stuck to the business. Why does everyone have to be a cod psychologist these days? Nuff said'
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