I have the hardcover published in 1970 by Prentice Hall.
It is not a How to textbook but a chronological journal or story of Maxwell Sackheim life journey in Advertising.
Of the 13 chapters , chapters 11 and 12 are a how to : Seven Deadly Mistakes, How to write good headlines and copy. 30 pages from the master.
A very detailed table of contents and a good index of subjects and names.
My surprise was to discover that Sackheim was born in Russia, quit school after grade 8 ( a school dropout) and still managed to succeed as a copywriter.