I have to agree with Michael Shermer that this book is a genuine page-turner. It works very well as popular science and covers many of the topics general readers will want to see - getting your own genome interpreted, diseases, epigenetics, sexual attraction, abortion, personality, ethical problems, determinism, etc. Lone Frank even touches on the taboo topic of eugenics. Her journalist's easy and often humorous interview style, moving across continents and via Skype, brings the key scientists alive and she isn't at all shy of using vivifying personal disclosures of her own. The science and its applications have a long way to go but Frank shows a knack here for zooming in succinctly on the trends in genetic research that have begun to really count. Anyone interested in human development, identity, individual differences and personality traits should read it.