Must-Read Books for Advertising Students

A Listmania! list by R. Jenkins
 
It's Not How Good You Are, It's How Good You Want To Be
1.  It's Not How Good You Are, It's How Good You Want To Be by Paul Arden
The list author says:
  "Inspirational advice for your career and life"
£4.46   Used & New from: £0.01
4.0 out of 5 stars  See all reviews (48 customer reviews)
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Breaking In: Over 100 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired
2.  Breaking In: Over 100 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired by William Burks Spencer
The list author says:
  "The best in the business telling you how to build a great portfolio"
£19.95   Used & New from: £18.34
5.0 out of 5 stars  See all reviews (2 customer reviews)
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The Advertising Concept Book: Think Now, Design Later
3.  The Advertising Concept Book: Think Now, Design Later by Pete Barry
The list author says:
  "Introduction / how to concept"
Used & New from: £36.50
4.9 out of 5 stars  See all reviews (15 customer reviews)
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
4.  Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken
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  "Introduction / how to concept"
£18.20   Used & New from: £14.99
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The Tipping Point: How Little Things Can Make a Big Difference
5.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
The list author says:
  "How ideas spread"
£4.94   Used & New from: £0.01
4.2 out of 5 stars  See all reviews (114 customer reviews)
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Purple Cow: Transform Your Business by Being Remarkable
6.  Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
The list author says:
  "More about marketing but good"
£6.29   Used & New from: £2.40
3.9 out of 5 stars  See all reviews (29 customer reviews)
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Ogilvy on Advertising
7.  Ogilvy on Advertising by David Ogilvy
The list author says:
  "Classic ad wisdom"
£10.49   Used & New from: £7.34
4.9 out of 5 stars  See all reviews (26 customer reviews)
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Author
R. Jenkins
Qualifications: Creative Director
Last updated: 12/04/2011
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