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Product Description
Product Description
Music Genres and Corporate Cultures explores the relationship between economics and culture, and between corporate organisation and cultural forms.
From the Back Cover
Music Genres and Corporate Cultures explores the workings of the music industry, tracing the often uneasy relationship between entertainment corporations and the artists they sign. Keith Negus examines the contrasting strategies of major labels like Sony and Universal in managing different genres, artists and staff, and assesses various myths of corporate culture. How do takeovers affect the treatment of artists? Why was PolyGram perceived as being too European to attract US artists? Why and how did EMI Records attempt to change their corporate culture?
Through a study of three major genres - rap, country, and salsa - Negus investigates why the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. He explores why some artists get international promotion while others get neglected, and why some sounds are packaged as `world music. Negus examines the tension between raps public image as the spontaneous music of the s
Through a study of three major genres - rap, country, and salsa - Negus investigates why the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. He explores why some artists get international promotion while others get neglected, and why some sounds are packaged as `world music. Negus examines the tension between raps public image as the spontaneous music of the s
Inside This Book
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First Sentence
A central theme of this book is the idea that an industry produces culture and culture produces an industry. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
A central theme of this book is the idea that an industry produces culture and culture produces an industry. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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