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The stuffy, hush-hush-do-not-touch environment of old-style museums is giving way to new thinking for reaching an institution s constituents. Through her interviews, secondary research, and field work, Margot Wallace clarifies the expanded experiences that make for a successfully marketed museum today. Museum Branding is a good reference for anyone concerned with branding.--Dr. Bill Shanahan
Product Description
In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In "Museum Branding", Wallace offers clear, practical advice on how to brand a museum department by department, step by step.
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3 reviews
A delightful start
11 Feb 2012
Format:Hardcover
Wallace's work was the first book to be included in my selected bibliography in my master's thesis. Despite the fact that some of the material needs a serious social media and beyond perspective, it gives a fantastic basis for Web 2.0 communication written for an administrator.
I loved her easy to understand writing style.
Her section on university museums is spot on. It's a training ground with a demographic that is easily recruitable. The amount of money left on the table, an underlying theme, is staggering with museums unwilling to shed 19th century notions of themselves, not to mention 20th century perceptions.
It's a shame the book is so expensive. It's a great foundation for future rebranding efforts at all museums, which will be required soon.
Hopefully another printing and update will lower the price and keep the entire book relevant.
I loved her easy to understand writing style.
Her section on university museums is spot on. It's a training ground with a demographic that is easily recruitable. The amount of money left on the table, an underlying theme, is staggering with museums unwilling to shed 19th century notions of themselves, not to mention 20th century perceptions.
It's a shame the book is so expensive. It's a great foundation for future rebranding efforts at all museums, which will be required soon.
Hopefully another printing and update will lower the price and keep the entire book relevant.
Excellent Introduction
28 Feb 2011
Format:Paperback|Amazon Verified Purchase
A great starting point, with an especially helpful bibliography for further reading. As a museum professional I recommend this book often to new employees and others trying to learn how to go about branding their institutions - a necessary good/evil(?) today.
0 of 6 people found the following review helpful
Packed without care
14 July 2010
Format:Paperback|Amazon Verified Purchase
My book was stuck in an unpadded envelope with no protection, it arrived permanently damaged, the cover and the spine were damaged in transport (you could tell by the condition of the plain
brown envelope...torn and bent in the same place.
The book iself is excellent, the seller, however, not very respectful of it's merchandise.
brown envelope...torn and bent in the same place.
The book iself is excellent, the seller, however, not very respectful of it's merchandise.
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