My skin tone is olive but tends to lose color in the winter so I use a lot of bronzer in the spring. The bronze intensity can be controlled by application techniques. I found that mixing the liquid with foundation created the subtlest look. Applying the bronzer over my foundation created an all over glow. Skipping the foundation altogether created the most dramatic look. At first, I applied too much, but with bare skin, the mistake was easy to blend away. It didn't matter how I applied the product, it went on smooth and didn't create build up or get oily throughout the day and looked natural, not oily. Overall, I think this is a great product.