- Hardcover: 312 pages
- Publisher: Palgrave Macmillan (17 April 2008)
- Language English
- ISBN-10: 0230002560
- ISBN-13: 978-0230002562
- Product Dimensions: 2.2 x 1.5 x 0.2 cm
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Amazon Bestsellers Rank:
1,526,176 in Books (See Top 100 in Books)
- #20 in Books > Society, Politics & Philosophy > Social Sciences > Linguistics > Semantics > Pragmatics
- #68 in Books > Society, Politics & Philosophy > Social Sciences > Linguistics > Semantics > Discourse Analysis
- See Complete Table of Contents
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More About the Author
Product Description
Review
'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James Martin, University of Sydney, Australia
'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' – Marion G. Müller, Jacobs University Bremen, Germany
--This text refers to the Paperback edition.
'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' – Marion G. Müller, Jacobs University Bremen, Germany
--This text refers to the Paperback edition.
Product Description
John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is that we need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetorical analysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document production and analysis.
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