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Muji Hardcover – 1 Oct 2010

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Product details

  • Hardcover: 304 pages
  • Publisher: Rizzoli International Publications (1 Oct. 2010)
  • Language: English
  • ISBN-10: 0847834875
  • ISBN-13: 978-0847834877
  • Product Dimensions: 22.1 x 3.1 x 30.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,000,825 in Books (See Top 100 in Books)

More About the Author

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Product Description


"Muji, the Japanese manufacturer, is known for the artful modesty of its products. In fact, the company has earned a cultish following for housewares so spare and generic they turn anonymity into a high aesthetic. Jasper Morrison, Naoto Fukasawa and other prominent designers created many of its roughly 7,000 products, but their names are obscured in keeping with an anti-brand credo: The company wants customers to buy a stapler, umbrella or measuring tape not for its name, but for its function and design. (The name Muji derives from mujirushi, the Japanese word for "no brand.") To mark its 30th anniversary, Muji is commemorating its history with a monograph titled simply "Muji" (Rizzoli; $65). 'In a world dominated by domination, this idea is so unique, so unorthodox, that we still have no language for it, ' Bruce Mau, the designer, wrote in an introductory essay. 'Muji exists in a category all on its own.' " "New York Times" "Thirty years ago, a company was established to counteract the increasingly unhealthy habits of consumer society. The initial idea was to be environmentally conscious, minimalist, and with 'no brand.' Today, MUJI is certainly recognizable. And, most would agree that the establishment of initial goals are now well and truly grounded. "MUJI, "releasing on October 26, 2010, from Rizzoli, is a delightful brand book. Essays from designer Jasper Morrison and John C. Jay bring the growth of the brand into firm perspective. They write gracefully, but without the back patting celebration one might expect. They are, like the brand itself, matter of fact. Their tone is reflective of the publication as a whole - one that honestly presents three decades of advertising, product, and unique retail space." "Rizzoli's upcoming, eponymous monograph on the company guides you through Muji's history: from its humble beginnings as a product brand of a supermarket to a minimalist's hottest fantasy." Flaunt "This fascinating monograph

About the Author

Jasper Morrison is an influential industrial designer. Naoto Fukasawa is an industrial designer and professor of design at Musashino Art University in Japan. Kenya Hara is a graphic designer and curator and the art director of Muji.

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Jakub Kolas on 12 Jun. 2011
Format: Hardcover
This is an awesomely beautiful book, as well as an intelligent reflection on fashion, design and human desire underpinning the current consumer culture. The book explores an alternative approach adopted by Muji: to create good quality, inexpensive goods that would make life simpler, more enjoyable and sustainable. Muji has developed a great idea of what a good and sensible lifestyle may look like; this book is a brilliant exposition of that idea. I loved every moment reading and looking at it.
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Most Helpful Customer Reviews on (beta) 2 reviews
5 of 5 people found the following review helpful
I Wanted to be Blown Away 25 Nov. 2011
By RG - Published on
Format: Hardcover
This books is good, but not great. It does the trick, highlighting all that Muji is about, but the design and feeling doesn't do Muji justice. If you really know Muji, you will want to be blown away, but this book fall short of visually capturing the specialness of their unique products and experience. I expected it to have larger photos, with a more interesting graphic design.
A Great Overview and Down to Details of Muji 11 Dec. 2012
By vanderwal - Published on
Format: Hardcover Verified Purchase
I've had my eye on the Muji book since it came out as I quite like the stores and the underlying principles of the company and its design. The book does not disappoint.
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