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Product Description
Product Description
This fascinating monograph provides an unprecedented view into the inner workings of Muji, one of the most influential brands leading sustainable design. A prescient advocate of sustainable consumption and the matchless utility of good design, Muji’s founding principle was to develop new and simple products at reasonable prices by making the best use of materials while minimizing their impact on the environment. From a humble inaugural line of eight products nearly three decades ago, the brand now sells nearly seven thousand different products in hundreds of its own stores in Asia, Europe, and North America.
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
This is an awesomely beautiful book, as well as an intelligent reflection on fashion, design and human desire underpinning the current consumer culture. The book explores an alternative approach adopted by Muji: to create good quality, inexpensive goods that would make life simpler, more enjoyable and sustainable. Muji has developed a great idea of what a good and sensible lifestyle may look like; this book is a brilliant exposition of that idea. I loved every moment reading and looking at it.
Most Helpful Customer Reviews on Amazon.com (beta)
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1 review
2 of 2 people found the following review helpful
I Wanted to be Blown Away
25 Nov 2011
Format:Hardcover
This books is good, but not great. It does the trick, highlighting all that Muji is about, but the design and feeling doesn't do Muji justice. If you really know Muji, you will want to be blown away, but this book fall short of visually capturing the specialness of their unique products and experience. I expected it to have larger photos, with a more interesting graphic design.
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