I first heard of Mervynn Conn when i attended the Country Music festivals at Wembley many years ago. He has almost certainly done more for Country Music in Europe than anyone else. Country music was not the only thing he promoted......the Beatles.....the Red Army Ensemble.......Chinese Acrobats.....panotimimes.......rock and pop tours of many of the great names of popular music. He has plenty of names to drop ....prime ministers, presidents, royalty, the criminals and well as showbiz. The book tells his story from childhood and the love and respect he had for his parents, his family life, his inability to resist temptation when away from home to how he made his fortune firstly in the clothing industry and then in showbiz. He is a self made man. he has taken risks and reaped the rewards. He has clearly gained much pleasure from seeing people enjoying his shows. It is a good read but I feel the book skims the surface and there is much more that could be said about his dealings and his life (for example the effect on his life of being wrongfully convicted of something he did not do). Sometimes names are mentioned but little else. However, the book is never boring and always entertains and there are some great moments (Thatcher, The Krays, PJ Proby, Jerry lee Lewis, Johnny Cash amongst them). For me, with a biography or autobiogrpahy, I look to be entertained and feel I know more about the person than I did before. This book passes both those tests for me. The one thing that strikes me about Mervynn Conn is he seems to me to be a man of integrity and a man of his word. He certainly has the trust of some very good people. He is one of the great impresarios of our time or any time and it is a shame he has not been properly recognised for his achievements when so many less deserving have been. Having read this book, he is someone, I would like to have met and would have been happy to deal with. Recommended.