This book argues that "Mr Cameron's Makeover Politics" has ignored the best back stories for our time and suggests that the current Tory leadership is being a tad feeble in choosing which to recycle. In this new book, North argues that all the Tory traditions (dry, wet and sensible) were developed by thoughtful politicians and are timeless. He says David Cameron was right to 'decontaminate the brand' of the Nasty Party, especially in a time of boom. But as he prepares for power in a time of bust, Mr Cameron could risk acknowledging that the country is ready for the toughness of a Thatcher. Instead, North argues that there are alarming signs that David Cameron is using too many Blairite strategies. After New Labour's abuse of the power of Number 10, argues North, the country is ready for a return to authentic representative democracy. The Tories should dare to be dull.