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This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are "Four Weddings and a Funeral", "Pulp Fiction", "The Brothers McMullen", "Goldeneye", "Hoop Dreams", "Welcome to the Dollhouse", "Howard's End", "Crumb", "Carnosaur", "Malice" and "Brother's Keeper".
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What Do Customers Ultimately Buy After Viewing This Item?
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73% buy the item featured on this page: Movie Marketing: Opening the Picture and Giving it Legs £14.41 |
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8% buy Coming Attractions: Reading American Movie Trailers (Texas Film & Media Studies Series)£14.24 |
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4% buy High Concept: Movies and Marketing in Hollywood (Texas Film & Media Studies Series)£15.19 |
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