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Movie Marketing: Opening the Picture and Giving it Legs
 
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Movie Marketing: Opening the Picture and Giving it Legs (Paperback)

by Tiiu Lukk (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: £17.50
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Movie Marketing: Opening the Picture and Giving it Legs + Market and Selling Your Film Around the World: A Guide for Independent Filmmakers + High Concept: Movies and Marketing in Hollywood (Texas Film & Media Studies Series)
Price For All Three: £47.59

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Product details

  • Paperback: 274 pages
  • Publisher: Silman-James Press,U.S. (Dec 1997)
  • Language English
  • ISBN-10: 187950538X
  • ISBN-13: 978-1879505384
  • Product Dimensions: 22.6 x 14.8 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 310,519 in Books (See Bestsellers in Books)

    Popular in this category:

    #88 in  Books > Music, Stage & Screen > Film > Business Issues

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Product Description

Product Description

This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are "Four Weddings and a Funeral", "Pulp Fiction", "The Brothers McMullen", "Goldeneye", "Hoop Dreams", "Welcome to the Dollhouse", "Howard's End", "Crumb", "Carnosaur", "Malice" and "Brother's Keeper".

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6 of 7 people found the following review helpful:
5.0 out of 5 stars Fascinating Look At How Movies Are Marketed, 20 Feb 1998
By A Customer
"This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come." --Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel Power
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