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Motion Graphics (How Did They Do That?) [Hardcover]

David Greene

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Book Description

31 Jan 2003 How Did They Do That?
Graphic artists need both inspiration and information to help them make the right software application choices and avoid costly technical mistakes. This text provides both of these needs, using screen shots that profile top broadcast and film work internationally. With examples from well-known companies like MTV, Universal Pictures and The Attik, as well as projects from independent film makers, the book explores each programme from the inspiration that fuelled each work to the software programs and non-traditional techniques used to achieve the end result. Focusing not on the step-by-step details, but on the more advanced information experienced designers need most, this reference shows how the best motion graphics artists break the mould by using innovative methods.

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Product details

  • Hardcover: 192 pages
  • Publisher: Rockport Publishers Inc. (31 Jan 2003)
  • Language: English
  • ISBN-10: 156496910X
  • ISBN-13: 978-1564969101
  • Product Dimensions: 28.7 x 22.5 x 2.1 cm
  • Amazon Bestsellers Rank: 1,589,014 in Books (See Top 100 in Books)

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Product Description

About the Author

David Greene owns and operates a full-service interactive-media production service (www.creative-spark.com). He's produced over 25 Web sites, 15 Flash presentations, and 8 CD-ROMS. Clients have included Symantec, Sun Microsystems, Arista Records, and numerous others in the high-tech and entertainment industries.

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.4 out of 5 stars  7 reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars An excellent source of information and inspiration 21 May 2003
By A Customer - Published on Amazon.com
Well, *I * really enjoyed this book. It's not just pretty pictures; there is real substance here. It's got an excellent sampling of projects from a wide range of disciplines ranging across Film, Broadcast and New Media. I especially enjoyed the scope of the book in assembling work from both domestic and international artists. The book's strength comes from the quality of the projects and the crisp writeups. It 's fascinating to see where other designers have taken their
creativity and how they have approached their work.
As for the project writeups, they worked for me. The book is written "high level", i.e. no tips and tricks, but is definitely informative and insightful. It's great for quickly understanding how a project was approached from both a creative and a production perspective. All in all, an excellent source of information and inspiration.
8 of 8 people found the following review helpful
5.0 out of 5 stars demystifies award-winners, makes me a winner too 10 Jun 2003
By "motioninmotion" - Published on Amazon.com
This book helps me EVERY time I need help on a new project. It demystifies so many different processes and techniques, I feel more gutsy when I take on new design challenges. A few of my clients also notice that my work has come up to a new level of excellence -- and I know that this book has helped make a difference. Yes, the pictures are awesome, PLUS the writing style makes it so easy understand and even PLAYFUL, which makes studying fun and gives me more confidence in client meetings and when I'm off on my own turning around a project on tight deadline. Also, I find that when I explain technical stuff to clients now, I'm a better communicator because of this book -- and my clients love that, of course. When a book makes a difference like that, it's a rare gem.
12 of 18 people found the following review helpful
1.0 out of 5 stars How did they do that, THAT IS A QUESTION ? 14 May 2003
By Bart - Published on Amazon.com
The book starts well, but very soon the case studies get very brief and almost vague. You will learn more by reading articles from Design in Motion homepage.Or,if you really want to know how they did it, I recommend "After Effects in Production", where Trish&Chris Meyer included many case studies form major studios. Don't waste your money on this book, because you won't learn much.
1.0 out of 5 stars How Did They Do That? Motion Graphics (How Did They Do That?) 15 Jan 2008
By Philippe Boucher - Published on Amazon.com
The book gives a very high level overview of what was done for a particular project, which is nice, but not really helpful. I thought it would be more detailed. Also, since it is an older book it is hard to find examples of the pieces they are talking about. I did find some on YouTube but not many.
2 of 4 people found the following review helpful
5.0 out of 5 stars Exciting and educational! 18 July 2003
By Lawrence Levy - Published on Amazon.com
At last! A book that tackles this potentially dry subject with intelligence, wit and fun! I cannot imagine a reader (tekkie or not) who wouldn't both enjoy and learn from "How Did They Do That?". The author's humor, experience and vast understanding of the subject enfuse this book with richness and playfulness. I have learned and continue to learn many new ideas about motion graphics. The illustrations and photography are beautifully done. In short, Mr. Greene's book is very enjoyable, highly educational, and entirely satisfying.
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