- Paperback: 432 pages
- Publisher: Focal Press; 1st American Pbk. Ed edition (21 July 2004)
- Language English
- ISBN-10: 0240804821
- ISBN-13: 978-0240804828
- Product Dimensions: 24.6 x 19 x 2.6 cm
- Average Customer Review: 1.5 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
1,569,934 in Books (See Top 100 in Books)
- #85 in Books > Art, Architecture & Photography > Design Studies > Multimedia
- See Complete Table of Contents
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More About the Author
Product Description
Review
"Like all Focal Press books on animated film this new publication is clear, concise and practical, and above all maintains interest...Packed with interesting facts and a wealth of colour illustrations." - Animatoon magazine
Product Description
Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by todays motion graphics and animation professionals. Its cutting-edge layout and rich visuals provide a comprehensive investigation of how images and type are choreographed over time and space, providing artistic inspiration and establishing a basis for individual creative development.
Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well.
Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially.
This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation.
Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact.
As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions.
*Engage yourself in a technical and aesthetic investigation of 2D motion graphics for digital media design
*Grow your understanding of timeless design concepts with a straightforward explanation that you can apply to future projects
*See the rich, full-color illustrations of work by leading motion graphic designers and fine art animators
*Play the DVD to view a full motion gallery of international creative work from studios and major designers of the 21st century, as well as interview clips with graphic design professionals
Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well.
Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially.
This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation.
Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact.
As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions.
*Engage yourself in a technical and aesthetic investigation of 2D motion graphics for digital media design
*Grow your understanding of timeless design concepts with a straightforward explanation that you can apply to future projects
*See the rich, full-color illustrations of work by leading motion graphic designers and fine art animators
*Play the DVD to view a full motion gallery of international creative work from studios and major designers of the 21st century, as well as interview clips with graphic design professionals
Inside This Book
(Learn More)
First Sentence
Since the beginning of our existence, we have endeavored to achieve a sense of motion in art. Read the first page
Front Cover | Table of Contents | Excerpt | Index | Back Cover
Since the beginning of our existence, we have endeavored to achieve a sense of motion in art. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
As a graphic professional I am constantly looking for new ideas and techniques in order to keep my work fresh. Looking at how other people produce their work is also a good way of improving your own.
So it is that I came to this book, having read the bumf on the cover (see above) I thought 'this sounds interesting - I can learn something from this book' - and I did.
I learnt the age-old truth - even if you think the book sounds great, go look at it in a bookstore before you buy on line.
If you only have one years experience in the graphics industry then this book is of no use. The examples are from people who clearly are not earning a living from graphics (or if they are not a very good one) and as for the author's notes on himself, they are aggrandisement at best. The examples left me cold as well; they just aren't particularly real world.
On the up side, if you are a first year student, need to know a 'brief' history and are prepared to put up with the author and his 'mates' then this is the book for you. Personally though I'd go and spend the money on beer, at least you might get some creative idea's that way - you can buy a lot for £35.
Format:Paperback
As a historical artifact this book showcases some not very inspiring work in not very inspiring way. The book is trapped between a dated process manual and a collection of work created using those processes. It is trapped in it's time period and demonstrates that to create lasting and enduring work takes alot of time, commitment and above all lots of great ideas. Unfortunately... there's not many great ideas evidenced here. There are one or two moments but not enough to warrant a purchase. Don't buy this book - unless you want to use it as anti-inspiration, i.e. to encourage you that your work really does have merit.
The warning should come from how the book itself is designed - There can be no excuse for any book purporting to be about design being designed in such a terrible way - even at the time of publication this books graphic style is dated and uninspiring, leaning towards technical fluff at the expense of serious design.
I bought it thinking it would make a cheap, historic addition to shelf but wish I'd saved my pence.
The warning should come from how the book itself is designed - There can be no excuse for any book purporting to be about design being designed in such a terrible way - even at the time of publication this books graphic style is dated and uninspiring, leaning towards technical fluff at the expense of serious design.
I bought it thinking it would make a cheap, historic addition to shelf but wish I'd saved my pence.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5 reviews
9 of 9 people found the following review helpful
New Twist On Learning
23 Aug 2004
Format:Paperback
i really enjoyed the approach of this motion graphics book. If you are
familiar with books that come out in this area, they are all generally
geared towards either learning software or recording the latest and greatest designs being done. Nothing wrong with that kind of approach,
but this book takes on some new territory, including a look at the history and roots. Even more importanly it tries to cover the toughest element
of all- having an IDEA. This book does a good job explaining that
motion graphics start with ideas, not knowing which buttons to push.
Of course everyone in the this area needs solid information also,
which a number of writers do well with. Still, a well rounded approach
makes beginners and professional consider the big picture. History, concept and practical information all in one.
I would highly recommend this.
familiar with books that come out in this area, they are all generally
geared towards either learning software or recording the latest and greatest designs being done. Nothing wrong with that kind of approach,
but this book takes on some new territory, including a look at the history and roots. Even more importanly it tries to cover the toughest element
of all- having an IDEA. This book does a good job explaining that
motion graphics start with ideas, not knowing which buttons to push.
Of course everyone in the this area needs solid information also,
which a number of writers do well with. Still, a well rounded approach
makes beginners and professional consider the big picture. History, concept and practical information all in one.
I would highly recommend this.
6 of 7 people found the following review helpful
Great book for basics and beyond
27 April 2005
Format:Paperback
Maybe like me, you remember the days when Desktop Publishing was in its infancy and millions of ugly pages were created by people who had no talent or experience in design, but did own new software that would let them create those ugly pages very quickly.
But not all designs just sit on a page; they move across screens large and small. And again, as hardware and software become ever more powerful, we're in danger of being deluged with video and motion graphics that suffer from a lack of understanding of the fundamentals of good design and production.
But this book just might keep history from repeating itself. The writer offers insights into the history of motion graphics and then shines a spotlight on groundbreaking examples of more recent work. He talks about concept & design (and even how to come up with good ideas) and then takes you through production and distribution of the work. Some of it is pretty basic, but that's what happens when you're trying to create a book that covers ALL the bases. This guy is apparently a teacher and there's definitely a method to his approach.
And BTW, the accompanying DVD alone is worth the price of the book! It's got a great sampling of work and then the creators of that work talk about what they did and why they did it. You might not recognize the names, but you will certainly recognize some of the images.
If you're looking for a how-to book tied to a specific piece of software, I don't think this book is for you. But if you want a clear and complete understanding of the past, present and future of motion graphics you, this is one is a winner.
But not all designs just sit on a page; they move across screens large and small. And again, as hardware and software become ever more powerful, we're in danger of being deluged with video and motion graphics that suffer from a lack of understanding of the fundamentals of good design and production.
But this book just might keep history from repeating itself. The writer offers insights into the history of motion graphics and then shines a spotlight on groundbreaking examples of more recent work. He talks about concept & design (and even how to come up with good ideas) and then takes you through production and distribution of the work. Some of it is pretty basic, but that's what happens when you're trying to create a book that covers ALL the bases. This guy is apparently a teacher and there's definitely a method to his approach.
And BTW, the accompanying DVD alone is worth the price of the book! It's got a great sampling of work and then the creators of that work talk about what they did and why they did it. You might not recognize the names, but you will certainly recognize some of the images.
If you're looking for a how-to book tied to a specific piece of software, I don't think this book is for you. But if you want a clear and complete understanding of the past, present and future of motion graphics you, this is one is a winner.
3 of 3 people found the following review helpful
almost an all-encompassing motion design book
27 Aug 2005
Format:Paperback|Amazon Verified Purchase
I have several other animation books and this book condenses most of the information into a well organized and well printed book. I am alos impressed with the DVD that is included as it gives several examples of motion graphics and fine art animation. I am using this book to teach a tim-based media course at an art school and it is a great resource which combines animation and commercial motion design principles in a way that will be easier for students to understand.
The book unlike other book which should really be printed in colour is beautifully printed and bound-not cheap at all. This perhaps explains the price. I do wish however that the author would have included more about some of the early fine art animators like Norman McLaren and Oskar Fischinger. I guess 'Experimental Animation' by Cecile Starr and Robert Storr cover this but that book is black and white and doesn't provide av examples. Overall however it is a good book that takes a slightly new direction.
The book unlike other book which should really be printed in colour is beautifully printed and bound-not cheap at all. This perhaps explains the price. I do wish however that the author would have included more about some of the early fine art animators like Norman McLaren and Oskar Fischinger. I guess 'Experimental Animation' by Cecile Starr and Robert Storr cover this but that book is black and white and doesn't provide av examples. Overall however it is a good book that takes a slightly new direction.
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