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In these pages, you will find a rich understanding of the history, theory and practice of motion graphics. -- Jakob Trollback, Trollback + Company
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Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: the language of traditional graphic design and how it can be combined with the dynamic visual language of cinema; pictorial design considerations including the relationships between images and type, hierarchy, form and composition; and, how motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production. This work includes: a color-packed survey of graphic and communication design principles and techniques; an exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression; and, a companion DVD showcasing the state-of-the-art motion graphics that challenge and inspire.
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6 reviews
1 of 1 people found the following review helpful
Excellent overview of the history and process of motion graphics
28 Dec 2010
Format:Paperback|Amazon Verified Purchase
I used this as a textbook for one of my classes that I teach. It was a great tool in helping the students understand the history and the many different avenues for motion graphics work. The book is full of colorful examples in both print and the companion DVD. It also contains information on design principles for both still and motion graphic work. I consider it a great resource for anyone interested in learning how to successfully create motion graphics. This is not a software specific book, but a general knowledge approach. I highly recommend you taking a look into this book if you are interested in motion graphics, or just want a refresher on some design aspects you may be overlooking.
1 of 1 people found the following review helpful
#1 motion graphic design book
8 Dec 2008
Format:Paperback
I got almost every book you can find when you search "motion graphics" words in amazon.com
This is the book which really tells what the hell motion graphic design is. I teach motion graphics and visual effects at Maltepe University/Istanbul. I already recommended to my students and do recommend to all students or professionals from all over the world. This is not an After Effects Course but number 1 motion graphic design source to take the job serious.
This is the book which really tells what the hell motion graphic design is. I teach motion graphics and visual effects at Maltepe University/Istanbul. I already recommended to my students and do recommend to all students or professionals from all over the world. This is not an After Effects Course but number 1 motion graphic design source to take the job serious.
A Motion Graphics All-Star
15 Jan 2009
Format:Paperback|Amazon Verified Purchase
This book is fantastic! As soon as I opened it I was impressed as the whole thing is in full-color, and when you are dealing with motion graphics it makes a huge difference in comprehension of your communication. The theories and ideas put forth in this book are essential, and the fact that they are based on REAL television/film projects only makes them that much more effective.
I highly recommend this book for anyone with even a passing intrest in motion graphics. It's not a 'follow along' book, but gives you the fundamental ideas on what makes motion graphics engaging.
I highly recommend this book for anyone with even a passing intrest in motion graphics. It's not a 'follow along' book, but gives you the fundamental ideas on what makes motion graphics engaging.
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