I previously had a cheap screen protector and it was really irritating. There were bubbles, which no matter what I did, I couldn't get rid of and they were very distracting when using my Kindle. After reading reviews, I decided to invest in this screen protector and it's certainly worth every penny. It was a dream to apply - very easy and straightforward and not a single bubble. It's great to use on the Kindle - crystal clear and no distractions any more. Highly recommended.