I bought this item as an alternative to the Moroccan Oil used in most hair salons, which works very well but is filled to the brim with additives and chemical nasties! This product is quite different but it is still seriously good. Because this is a completely pure oil, the smell is quite different to the salon versions, and so is the consistency, but don't let this put you off. Instead of using as a style finisher in the same way you might use a serum, I like to rub about half a teaspoon of this into the very tips of my hair at bedtime; by the morning it has completely absorbed, and post-shower you will see a marked improvement in the visibility of split ends (especially if you heat-style a lot). This oil is also great when combed through dry hair before your weekly deep-condition, and used over a number of weeks, I have noticed my hair breaking less. I would be wary of using this on your hair during styling, since the smell is something quite distinctive (!!) and applying just a little too much could make your style look greasy, if you still want to use it this way i would apply a very small amount and rub between the palms of your hands then apply to wet hair before blow drying. Happy hair-styling!