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More balls than most: Juggle your way to success with proven company shortcuts Paperback – 29 Jun 2011


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Product details

  • Paperback: 224 pages
  • Publisher: Infinite Ideas; 1 edition (29 Jun 2011)
  • Language: English
  • ISBN-10: 1906821739
  • ISBN-13: 978-1906821739
  • Product Dimensions: 13.8 x 1.3 x 21.6 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Bestsellers Rank: 329,922 in Books (See Top 100 in Books)

More About the Author

Lara Morgan is the founder and former CEO of Pacific Direct. She is a founder member of the Young Entrepreneurs Organisation, now EO, was a finalist in the Veuve Clicquot Businesswoman of the Year Award, and has also been a three times finalist in the Ernst and Young Entrepreneur of the Year. She was named Cranfield Entrepreneur Alumnus of the Year in 2009. Having sold her company, Lara is now focusing her passion on Company Shortcuts, an online platform for entrepreneurs to increase their effectiveness and accelerate growth.

Product Description

About the Author

Lara Morgan was the founder and CEO of Pacific Direct. Basically a soap saleswoman with a massive belief in people, she revolutionised the hotel amenities market, bringing together some of the most famous brands in the world, such as Bulgari, Aveda, The White Company and Penhaligon''s. She was a founder member of the Young Entrepreneurs Organisation, now EO, and a finalist in the Veuve Clicquot Businesswoman of the Year Award, and has also been a three times finalist in the Ernst and Young Entrepreneur of the Year.

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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Andy Lopata on 29 Jun 2011
Format: Paperback
Lara Morgan has been there, seen it and done it. She built her company, Pacific Direct, from scratch and eventually sold it for £20m. In this book she shares the lessons she learned and the benefit of her experience.

It is clear that Lara is passionate about helping entrepreneurs succeed. Much of what she suggests may not be comfortable. She is an unrepentant salesperson, constantly reinforces that much of her company's success was down to the long hours worked and sacrifices made not just by her but also by members of her team. She shares some tactics which may not be the most politically correct, such as interviewing competitors' staff with no intention of offering them a job, just to get an edge in the market.

It may sometimes make uncomfortable reading, but live with it! Successful entrepreneurs do not glide their way to success and Lara shares so much valuable advice in this book. The important thing is that she shares the secrets of her success openly and honestly, leaving the reader to decide what is important and relevant to them.

Lara interweaves parts of the story of Pacific Direct's rise with the lessons she learnt from business. If I have any criticism of the book, I feel that this structure could have been stronger and more consistent. It is easy to lose the thread of the Pacific Direct story in parts. But this is not a novel, it is a practical guide to growing a successful business. And, as such, it works.
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5 of 5 people found the following review helpful By FeefoAndrew on 29 Jun 2011
Format: Paperback
Having read my fair share of "How I did it ..and how you can too" books, I think this is the first time I have read something that resonates so closely with the genuine experiences of building a successful business and all the challenges to be faced along the way. Its written by an entrepreneur who UNDERSTANDS that its not just a walk in the park this business malarky, but that with some simple strategies to follow, alot of common sense, and lets not forget the "balls", the rewards at the end are worth every step we take! Thanks Laura for saying how it is!!
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3 of 3 people found the following review helpful By Mr. G. J. Lennon on 9 Aug 2011
Format: Paperback
There are few books that I keep, re-read and share with others. This book is going to be retained in my top 10. It is at least as good as E-Myth (Revisited) and that is high praise considering the reach and impact Michael Gerber has had. For anyone who has entrepreneurial aspirations or would like to gain 'know how' with a twist of personality should buy this book.

The combination of personal experiences, self awareness and commitment to being the best they can be is always worth reading and Lara Morgan is an exceptionally straight talking woman who freely admits how her early years of success were reliant upon her drive, passion and abilities of leading by example. There were reflections of how mistakes were made, opportunities seized and people engaged with very intimate details of emotions felt and a transition of personal growth that made you feel you were really close to the journey made. This direct insight to a person's challenging life journey was inspirational enough to make the reading experience worthwhile.

I felt I was observing and listening at times to a speaker or storyteller, as I could imagine the words being said rather than read. The fluid style of conversational writing combined with the illustrative method of chapter goals, example laden narrative and summarising with the strikingly effective Lara's Laws made it a difficult book to put down.

Added to this are the undeniably forthright strategies, the intense and passionate approach that is required to be part of a dynamic business geared up to become a leading brand within a highly competitive industry that has suffered more than most over the last two decades.
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1 of 1 people found the following review helpful By Johnny on 11 May 2013
Format: Paperback Verified Purchase
I think the reason this book was so helpful to me was that it seemed to be geared towards those already running businesses, compared to so many business books that seem to act as inspiration to start a new business. I think the main reason for this is that the bulk of the book - which is part autobiography and part a 'this is how you do it' instruction manual' - relates to the period of time for Lara that she had already set up her business, had been established for a few years, and still continued to grow and develop both her and her business exponentially.

The biggest lessons I took from this book included

i) never stop selling to your customer and keeping constant contact with your customer - so many business owners delegate this job too soon I think, and so Lara thinks as well.

ii) Never stop learning - Lara attended business courses when she had been in business for many years, and when she was already extremely successful. Many business owners would have thought by this stage that they 'had made it' and couldn't be taught much more than they already know.

iii) Never stop working. Lara never took it easy until she sold her business for I think £20 million (only a couple of years after having been offered just a few million - which she turned down)

iv)Retain all your equity - Lara religiously kept over 99% of the equity of the business for herself, in order that when she sold it (this was always her intention) it would all be hers and she wouldn't have to go sharing it 50/50 etc with others. She not only preaches this, but gives clear instructions on how to go about borrowing money from banks etc., as opposed to giving away equity.

Definitely a book that I will continue to dip into and refer to for many years to come!!
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