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More Than a Name: An Introduction to Branding (Design)
Melissa Davis (Author), Jonathan Baldwin (Author) Average Customer Review:   (3)
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Product Description
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is... Read More |
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