'This large format textbook delivers beautifully on its promise: it is a contemporary, visually enticing and comprehensive introduction to branding - from theory to execution.' --allaboutbranding.com
'Fittingly, this introduction to branding is colorful, lively, and compelling. The pages are full of photographs, meaningful interviews, practical theories, and plenty of illustrations, logos, and examples of successful--and unsuccessful--branding campaigns.' -- brandchannel.com
'This book is for visual arts students or professionals interested branding fundamentals such as differentiation, changing trends, reputation, and capturing 'brand spirit'.'
From the Author
John Williamson, Tom Geismar, Karen Rice Gardiner, Ingelise Nielsen, Michael Hockney, Simon Anhold,Shari Swan, Stefano Marzano, Jonathan Ive, Mike Tiedy, Frank Heemsoth.