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More Than A Name: An Introduction to Branding [Paperback]

Jonathan Baldwin , Melissa Davis
4.7 out of 5 stars  See all reviews (3 customer reviews)
RRP: 37.50
Price: 33.75 & FREE Delivery in the UK. Details
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Book Description

23 Jan 2006 2940373000 978-2940373000
More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

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Product details

  • Paperback: 240 pages
  • Publisher: AVA Publishing (23 Jan 2006)
  • Language: English
  • ISBN-10: 2940373000
  • ISBN-13: 978-2940373000
  • Product Dimensions: 2.5 x 21.9 x 30 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 407,226 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description


'This large format textbook delivers beautifully on its promise: it is a contemporary, visually enticing and comprehensive introduction to branding - from theory to execution.' --allaboutbranding.com

'Fittingly, this introduction to branding is colorful, lively, and compelling. The pages are full of photographs, meaningful interviews, practical theories, and plenty of illustrations, logos, and examples of successful--and unsuccessful--branding campaigns.' -- brandchannel.com

'This book is for visual arts students or professionals interested branding fundamentals such as differentiation, changing trends, reputation, and capturing 'brand spirit'.'

From the Author

Interview contributors:
John Williamson, Tom Geismar, Karen Rice Gardiner, Ingelise Nielsen, Michael Hockney, Simon Anhold,Shari Swan, Stefano Marzano, Jonathan Ive, Mike Tiedy, Frank Heemsoth.
Kristina Dryza

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3 star
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4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
4.0 out of 5 stars A very long book 4 Feb 2011
I bought this book for my university project as it was recommened. However it's a big book with so much in that I got bit sick of having to search for what I wanted. But it does hold a lot of useful information for those who study Graphics or Advertising!
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5.0 out of 5 stars More than brilliant 4 Oct 2010
An invaluable book, intelligently and fluidly written, fascinating and entertaining. A must for any student, those interested in the branding arena, or simply professionals in need a a refresher. Excellent.
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2 of 3 people found the following review helpful
5.0 out of 5 stars A standard work? 10 Nov 2005
The issue of branding and graphic design has been long overlooked. For many brand is merely that; a logo or graphic mark, a colourful shorthand for the corporate image. In reality brand bites deep into the psyche of the business, and is the rallying point for strategic positioning and company culture. This book is the first to examine the gulf between the image of the brand and the values behind it, and makes the case eloquently for both elements of branding to be conceived within the same strategic process.

Designers need to understand the full imnpact of the treatment and usage of the graphical marks that they develop and strategists need to realise the invaluable role that the design team can make to the process of brand evolution and renewal. Melissa Davis introduces controversy into the arena, the pressures on corporate brand development and the emerging issues of social responsibility that are rapidly being engineered into the brand DNA by the best in the field. Highly recommended read with great examples!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.0 out of 5 stars  2 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Awesome, Untraditional Textbook 13 Jan 2014
By Rae - Published on Amazon.com
Format:Paperback|Verified Purchase
I saw that the other review for this was really uninformed and misleading- this is a textbook for college level branding classes. If you are too careless to read the description and see that it is not similar to a baby book guide to naming something (for example, a business) then maybe you should reconsider your career path, because you are going to have to pay a lot more attention.

This text book is gorgeous and super colorful- tons of infographics and very up to date. If you prefer all black and white, very small font, and few visuals, you will probably not like this book.
0 of 1 people found the following review helpful
1.0 out of 5 stars Huge disappointment 7 Dec 2010
By JG - Published on Amazon.com
Buy this book if you are taking a class on marketing not if you are looking for help naming a business. Very dry and not very visual.
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