| ||||||||||||
 Trade In this Item for up to £0.70
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in More Than A Name: An Introduction to Branding for an Amazon.co.uk gift card of up to £0.70, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
This large format textbook delivers beautifully on its promise: it is a contemporary, visually enticing and comprehensive introduction to branding - from theory to execution.
--allaboutbranding.com
Fittingly, this introduction to branding is colorful, lively, and compelling. The pages are full of photographs, meaningful interviews, practical theories, and plenty of illustrations, logos, and examples of successful--and unsuccessful--branding campaigns. --brandchannel.com
This book is for visual arts students or professionals interested branding fundamentals such as differentiation, changing trends, reputation, and capturing `brand spirit'.
--brandchannel.com
--allaboutbranding.com
Fittingly, this introduction to branding is colorful, lively, and compelling. The pages are full of photographs, meaningful interviews, practical theories, and plenty of illustrations, logos, and examples of successful--and unsuccessful--branding campaigns. --brandchannel.com
This book is for visual arts students or professionals interested branding fundamentals such as differentiation, changing trends, reputation, and capturing `brand spirit'.
--brandchannel.com
Product Description
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
I bought this book for my university project as it was recommened. However it's a big book with so much in that I got bit sick of having to search for what I wanted. But it does hold a lot of useful information for those who study Graphics or Advertising!
Format:Paperback
An invaluable book, intelligently and fluidly written, fascinating and entertaining. A must for any student, those interested in the branding arena, or simply professionals in need a a refresher. Excellent.
2 of 3 people found the following review helpful
Format:Paperback
The issue of branding and graphic design has been long overlooked. For many brand is merely that; a logo or graphic mark, a colourful shorthand for the corporate image. In reality brand bites deep into the psyche of the business, and is the rallying point for strategic positioning and company culture. This book is the first to examine the gulf between the image of the brand and the values behind it, and makes the case eloquently for both elements of branding to be conceived within the same strategic process.
Designers need to understand the full imnpact of the treatment and usage of the graphical marks that they develop and strategists need to realise the invaluable role that the design team can make to the process of brand evolution and renewal. Melissa Davis introduces controversy into the arena, the pressures on corporate brand development and the emerging issues of social responsibility that are rapidly being engineered into the brand DNA by the best in the field. Highly recommended read with great examples!
Designers need to understand the full imnpact of the treatment and usage of the graphical marks that they develop and strategists need to realise the invaluable role that the design team can make to the process of brand evolution and renewal. Melissa Davis introduces controversy into the arena, the pressures on corporate brand development and the emerging issues of social responsibility that are rapidly being engineered into the brand DNA by the best in the field. Highly recommended read with great examples!
Would you like to see more reviews about this item?
Was this review helpful?
Let us know
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
