'hilarious'(The Mayo News)
'very funny, mostly because it is true'(The Mayo News)
'worth buying for the moving statue of Mary on the front alone'(The Mayo News)
'from its quirky holographic cover to its essential insights into all that the Irish hold dear, this is the perfect Christmas gift for Irish folk wherever they live'(Lancashire Evening Post)
'unique'(Lancashire Evening Post)
'another entertaining and self-deprecating guide to the unique passions of the ‘Paddies’'(Lancashire Evening Post)
'spot-on in a cringe-making kind of way'(Books Ireland)
'sheds light on the things that make us tick and thick'(Irish Examiner)
'clever observations on things we love'(Connaught Tribune)
'if this doesn’t at least make you smile, you just don’t have a sense of humour'(Connaught Tribune)
'a guaranteed laugh'(Connaught Tribune)
'the little book that sums up the Irish'(Connaught Tribune)
'something for everyone'(Ballyfermot Echo)
'the latest collection of unique ‘figaries’ that make the Irish - Irish'(Sunday World)
'jammed with insights into what it is to be Irish'(Irish Daily Star)
About the Author
Colin Murphy is the author of The Most Famous Irish People You’ve Never Heard Of and co-author of the bestselling ‘Feckin’ collection (The O’Brien Press). His début historical novel Boycott (Brandon) was published in 2012 to great acclaim.
Donal O'Dea is a senior Art Director at one of Ireland’s leading advertising agencies.
Excerpt. © Reprinted by permission. All rights reserved.
A couple of years back, one of the paparazzi magazines featured a shot of an Irish movie star emerging from an Irish shop in Hollywood laden down with a box of Tayto crisps containing sixty packs. In many ways it summed up the Irish obsession with this snack food brand, in that the actor, for all his millions, still craved the simple joy of Ireland's favourite crisp. It's actually a common sight in Irish airports to see the Diaspora leaving their homeland burdened down by large boxes of Tayto. And the general population of just four million they've left behind manage to crunch their way through roughly three-quarters of a million packs every day!
So why the obession? Well, put simply, Irish people will tell you that Tayto are the best tasting crisps in the world and will brook no argument on the matter. American crisps, by comparison, are so bland they defy belief, and English crisps taste like deep-fried cardboard. Some have suggested that our love of Tayto is linked with the potato's place in our history (The Famine etc) but as they weren't invented until 1954, this seems unlikely. We also take pride in the fact that Joe 'Spud' Murphy, the Tayto company's founder, also invented the world's first Cheese & Onion flavoured crisp.
When certain foreign supermarkets started operating in Ireland in recent times, instead of Tayto, they stocked some unheard-of cheap crisps from God knows where. They realised soon enough that it wouldn't matter if they were actually paying people to take them off the shelves, the Irish wanted their Tayto and nothing else. The poor eejits copped on quick enough.
Tayto recently enjoyed success on the bestseller list with the brand's own book and the company have now even opened up their own theme park, called Tayto Park. And recently a Chinese entrepreneur who fell in love with the crisps while living here, launched the product in his homeland where Tayto are known as 'tudoushenshi shuping'. Quite the mouthful.
And then there's the Tayto Crisp Sandwich, an-other Irish delicacy. A pile of Tayto Cheese & Onion crisps sandwiched between two slices of buttered bread. Ah, that moment when it crunches thunderously just as you sink your teeth into it and savour the taste of the world's greatest crisp! Thank you, Joe Spud Murphy, one of Ireland's true heroes.
(PS The authors of this book have no connection with the Tayto company or any of its associates, but if the nice people at Tayto want to send the authors a few free packs for the nice plug, please feel free to do so.)