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Monoculture: How One Story is Changing Everything
 
 

Monoculture: How One Story is Changing Everything [Kindle Edition]

F.S. Michaels
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Review

"Michaels offers a smart and realistic guide to first recognizing the monoculture and the challenges of transcending its limitations." --The Atlantic

"A singularly brilliant and accessible analysis of some of the fundamental assumptions and driving principles of our time." --Comment Magazine

"A thin, enrapturing gem. It's accessible, sensible - exactly the sort of book that should have (and still could and should!) take off and create a tiny little dent in books." --Kenyon Review

"A single lucid narrative that's bound to first make you somewhat uncomfortable and insecure, then give you the kind of pause from which you can step back and move forward with more autonomy, authenticity and mindfulness than ever." --Maria Popova, Brainpickings.org

"[Michaels] writes in clear, energetic prose that's thoughtful, engaging and unforced. She defines and analyzes without judgment or insistence...a breath of fresh air."
--NPR

Product Description

Winner of the 2011 NCTE George Orwell Award for outstanding contributions to the analysis of public discourse.

One of The Atlantic's "Best Psychology Books of 2011."

As human beings, we’ve always told stories: stories about who we are, where we come from, and where we’re going. Now imagine that one of those stories is taking over the others, narrowing our diversity and creating a monoculture. Because of the rise of the economic story, six areas of your world — your work, your relationships with others and the environment, your community, your physical and spiritual health, your education, and your creativity — are changing, or have already changed, in subtle and not-so-subtle ways. And because how you think shapes how you act, the monoculture isn’t just changing your mind — it’s changing your life.

In Monoculture, F.S. Michaels draws on extensive research and makes surprising connections among disciplines to take a big-picture look at how one story is changing everything: corporations, corporate social responsibility, and business ethics; families, communities, social services, and philanthropy; nature and biodiversity; government, the public and private sectors, prisons, and public libraries; health care and medicine; religion, Christianity and churches; education, universities, and science; arts, culture, artists, and museums.

Her research and writing have been supported by the Social Sciences and Humanities Research Council of Canada, the Killam Trusts, and regional and municipal arts councils. Michaels has an MBA, and lives and writes in British Columbia.

Product details

  • Format: Kindle Edition
  • File Size: 278 KB
  • Print Length: 203 pages
  • Page Numbers Source ISBN: 0986853801
  • Simultaneous Device Usage: Unlimited
  • Publisher: Red Clover Press (25 April 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004Y1MU2C
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #101,109 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
7 of 8 people found the following review helpful
Format:Paperback
I was bought this as a surprise birthday gift - 6 months late!. It arrived at the same time as another book I was waiting for but I opened Monoculture first and read it in just two sittings. It was gripping and, although not revealing much terribly new, pulled things together that had been hovering in the back of my mind for years without being articulated.

The final chapter 'Finding Another Way' where Michaels refers to Vaclav Havel's experiences in the former Czechoslovakia of building a parallel way rang particularly true. Of alternative values and behaviours: "They do not represent a sure thing: you participate in them because you are compelled to, not because what you're part of stands a good chance of becoming a mass movement". This rang true for me. I have been vegetarian for 20 years and people find this, in some strange way, threatening. They assume that I am doing it to make everyone else do it or to save all the animals or for my health or because I don't like meat or any range of reasons. I actually do it for no reason, seeking no particular end but merely because I am compelled to - which doesn't fit with the economic story we live by. Why do something that is awkward and denies pleasure without the intention of gaining benefit just because you feel it might be right? I appear to have been building my own parallel structure without realising it and the book articulates that well for me.

To say the book is a polemic is reasonable. There are places where I wince at the over simplification and generalisations. With these weaknesses I would have given it 4 stars but the fact that it is succinct gains it a bonus star. If there is one sign of the market in action it is the fact that almost every book I pick up appears to contain 100 pages too many. They have all been padded to the length required to fit the business model of the publisher. It makes me want to get a pen and cross out large blocks of irrelevant text. I don't get that with this book. It says what needs saying then stops. It walks the talk.
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10 of 13 people found the following review helpful
5.0 out of 5 stars An interesting read! 26 May 2011
Format:Kindle Edition
The main idea in this book is that there is a loss of value diversity in different areas of life, and that changes how we live. The book has a wide application to a wide variety of readers because it looks at changing trends in work, education, communities, creativity and the art, spirituality, healthcare and government. I found the book very approachable, well-written, and accessible. Lots of good examples, good synthesis of complex ideas, and I ended up doing lots of "hmmm, that's interesting." I was inspired by the parallel lives section. Overall, the book reads well and really teaches a lot to the reader - and the length is just right, not too long and not too short.
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Amazon.com: 3.9 out of 5 stars  20 reviews
22 of 24 people found the following review helpful
5.0 out of 5 stars Highly Recommended 1 Jun 2011
By 88ways - Published on Amazon.com
Format:Paperback
In "Monoculture," FS Michaels methodically lays out how our societal worldview has been slowly overtaken by a single story - the story of economics. From education and the arts to how we eat, think, and play, Michaels asserts that we have been steeped in a single point of view where value is reduced to what can be sold and worth is determined by financial expediency. Michael's writing is clear and sharp as she brings the impact of this pervasive global philosophy down to the personal level, showing how it affects our lives in the everyday.

Michaels spent years researching this book and it shows. This book is packed full of observations and opinions from a wide range of economists, artists, philosophers and scholars, and Michaels introduces each new section of the book with a concise historical context outlining how things once were, how they developed, and how we arrived where we are. Michaels presents a clear argument without resorting to soapboxing, emotional appeals, or badgering. There is no guilt trip here, just a careful deconstruction of philosophical assumptions that too often go unquestioned. And while it is intellectually satisfying, "Monoculture" is no overbearing academic tome. Michaels' writing is engaging and accessible for readers with a wide range of ability and interest. This is not a pounded pulpit, but a door opening into a discussion that we as a society badly need to have.
19 of 23 people found the following review helpful
5.0 out of 5 stars Monoculture and narrative for complete idiots - I like it! 26 Aug 2011
By Buddha Baby - Published on Amazon.com
Format:Paperback
This is one of my personal favorites of the books I have read in the last few years, for several reasons. First of all, it is one of those books that helps you to step back and take a good look at your own beliefs and narratives about how the world works and why, jolting you out of your usual thinking and presenting another perspective. Some of these ideas hit home - ideas I was vaguely aware of but unable to articulate, while others are totally new.
The author posits that the market economy is what basically drives every area of our lives. Of course this makes sense; if we can't put food on the table, we won't be around to consider anything else - that is about survival so easily becomes our main narrative. However, this narrative has gone way beyond survival and need into our crazy consumer driven lives. The breadth of this book is another reason for the five stars - the author addresses how this narrative effects most areas of our lives including the music we listen to, the art we come to value, obviously the clothes we wear, our medical care, our religion, our relationships with family members and friends, etc. - much more! I think many of us are aware of these things without realizing the extent to which we have lost choice in many of these areas. For example, it is common knowledge what has happened to the music industry with monopolies such as Sony determining what we listen to, as well as other media corporations determining which version of the news we are offered. I have always found it interesting to watch religions shape themselves in such a way as to receive government aid through non-profit status also. These things and many more are addressed in this book.
Another reason for the five stars: yes there are ideas for solutions presented. We already know many of them and this reading is helping me to stick to my own values more often. For example, I'm putting more effort into supporting local businesses, co-ops, local musicians and artists, etc. The author talks about a parallel narrative, along the lines of "Being the change" we want to see in the world. It is easy when addressing some of these topics to feel overwhelmed and hopeless - not so with this book - it IS helping me to be that change, as small as it may be!

July 9, 2012 - Edited to change to five stars. I had mistakenly clicked on four starts, altho stating five in the body of this review.
7 of 9 people found the following review helpful
5.0 out of 5 stars How economics shapes our culture 20 July 2011
By Mitchell R. Alegre - Published on Amazon.com
Format:Paperback
F. S. Michaels makes a clear, straightforward case that economics has become the governing pattern that is invisibly shaping all aspects of North American culture. Economics is unconsciously shaping how we think about work, interpersonal relationships, nature, community, health, spirituality, education, and creativity. This economic monoculture is shaping how we think, act, and live. Michaels clearly explains how the economic worldview shapes our lives. She illustrates with examples the consequences of our economic monoculture. She also provides guidance about how to break out of the constraints of a monoculture to live a more genuine life. She does not advocate having to start a world movement. Her suggestions focus on what we can do as individuals in choosing to live a more satisfying and diversified life. She points to people who have moved beyond the confines of the monoculture. She is also realistic about the difficulties of living a life that embraces more than the dominant economic story.

Michaels stays focused and to the point in her writing. There is no fluff contained in the pages of this book. "Monoculture" is a short, interesting, informative, provocative read.
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Popular Highlights

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&quote;
Your personal mythology is, rather, the vibrant infrastructure that informs your life, whether or not you are aware of it. Consciously and unconsciously, you live by your mythology.”1 &quote;
Highlighted by 48 Kindle users
&quote;
A good story, well told, makes you realize you were yearning for something you had no name for, something you didn’t even know you wanted. &quote;
Highlighted by 45 Kindle users
&quote;
Though the monoculture naturally embodies issues surrounding money, the economic story represents a much more nuanced and insidious tapestry of beliefs and assumptions that fall into three categories: who you are as a human being, what the world is like, and how you and that world interact. &quote;
Highlighted by 37 Kindle users

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