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Monkeys with Typewriters: Myths and Realities of Social Media at Work [Paperback]

Jemima Gibbons
5.0 out of 5 stars  See all reviews (2 customer reviews)
RRP: 20.00
Price: 18.62 & FREE Delivery in the UK. Details
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Book Description

9 Dec 2009
The Internet is a creative destroyer which, positively or negatively, has had a significant impact in every sector of industry - shrinking value chains, removing barriers to entry, disrupting business models, slashing transaction costs... MONKEYS WITH TYPEWRITERS thoroughly debunks the idea that social media are an amateurish distraction for today's organisations. It addresses their true impact on the workplace, asking: What new concepts and values are being introduced? How is executive power being eroded? What are the risks and benefits of increasingly open systems? What can managers do to ensure a smooth transition to a more innovative, collaborative working environment? The book is distilled from interviews with more than 50 thought leaders in the social web: executives at Google, Yahoo and Salesforce; developers at MySpace and Microsoft; and web pioneers like Tim O'Reilly and Craig Newmark. It is packed with insights from CEOs of small, savvy start-ups, as well as lessons from senior staff from multinationals like British Telecom, Ford, IBM and Shell. MONKEYS WITH TYPEWRITERS identifies key behaviours in social media and relates these to current business practice. These behaviours are proposed as a practical framework, which can be actively applied to create happier, more productive organisations. The comprehensive glossary of social media terms will be useful to social media novices and experienced users alike. 'A timely and thoughtful reflection on how the social web is developing in London, both online and off' - Lloyd Davis, Founder, Tuttle Club 'Great insights into past and present notions of what it takes to be a leader' - David Wilcox, Social Reporter 'Jemima's book captures the Zeitgeist' - Joanne Jacobs, Social Media Expert Consultant

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Product details

  • Paperback: 232 pages
  • Publisher: Triarchy Press (9 Dec 2009)
  • Language: English
  • ISBN-10: 0956263143
  • ISBN-13: 978-0956263148
  • Product Dimensions: 15 x 23 x 1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,239,288 in Books (See Top 100 in Books)

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Review

"The book is one of the best I've read on social media" Jon Ingham, Web 2.0 Consultant. "A timely and thoughtful reflection on how the social web is developing in London, both online and off" Lloyd Davis, Founder, Tuttle Club "Great insights into past and present notions of what it takes to be a leader" David Wilcox, Social Reporter

About the Author

Jemima Gibbons is a management writer, consultant and lecturer. She lives in London with her partner and daughter.

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3 of 3 people found the following review helpful
Format:Paperback|Verified Purchase
This text should be at the top of the reading list for anyone wanting to gain insight into the value of social media within business and beyond.
Informative and enjoyable to read, the author takes us on a rich journey through the 'critical success factors' of incorporating social media, helping the reader learn from the the successes and failures of pioneers and current practitioners.
Monkeys with Typewriters: Myths and Realities of Social Media at Work
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2 of 2 people found the following review helpful
Format:Paperback
This is a really enjoyable and easy to read boook which highlights the benefits of Social Media to business. Actually, not just businesses but anyone who uses Social Media. The book is full of very short, interesting and thought provoking stories and case studies which are used very well to backup the main arguments of each chapter.
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