This is a great book. Following William D Cohan's
The Last Tycoons: The Secret History of Lazard Frères & Co.: The Secret History of Lazard Freres & Co. and
House of Cards: How Wall Street's Gamblers Broke Capitalism on the crash on Wall Street I am not at all surprised that he has decided to publish an unauthorised history on Wall Street's enfant terrible, Goldman Sachs (GS). And he does an excellent job. In 2008, Charles D. Ellis published
The Partnership: The Making of Goldman Sachs and whilst that is also a rather good book, I must admit that I prefer Cohan's writing style over that of Ellis.
About the first favour you can do yourself when you spot this book is to ignore the snake on the cover and the second title. I suppose they are there for marketing purpose but they confuse the issue. Once you have read the first 50-odd pages you are beginning to understand what a tremendous amount of research must have gone into the book.
Cohan tells the history of GS from its beginnings in 1869 and although it is a well-told story the more interesting period for me personally were the 1980s right up to now.
It seems that GS never really had any succession problems until the time Robert Rubin decided to join the Clinton Administration; every succession after that appeared to involve a lot of infighting. That's at least the impression the author left me with.
One of the things which horrified me was the insider trading scandal one of the GS chaps was involved in the 1980s and even though it became pretty obvious pretty quickly that the chap was innocent he still pleaded guilty to escape the witch hunt. That makes you wonder how many other innocent people ended up in prison just to get their privacy back.
The last 100-odd pages deal with the mortgage market crash. You do yourself a favour if you have read
The Big Short: Inside the Doomsday Machine because it is excellent background information. You should also have a look at
The Greatest Trade Ever: How John Paulson Bet Against the Markets and Made $20 Billion because it is a good account of John Paulson's investment strategy, which subsequently became that of GS.
If one were to look at this whole affair objectively (if that was possible) one ought to congratulate GS for coming to its senses and getting rid of its long position and shorting the market. At the same time, one ought to slap the heads of quite a few chaps from Bear Stearns and Lehman and a few other banks for betting their last shirt on one strategy without ever considering a potential downside. In hindsight this looked incredibly stupid.
I am not surprised that GS finds itself at the receiving end of the rest of the world. Success makes enemies, especially if it is one against the rest. Nevertheless, GS ought to continue to do what they do best and perhaps work on their PR a little bit.
All told I love Cohan's way of telling the story, his sense of humour and the suspense he manages to build up. Even though he uses a lot of information from GS it appears to be his own story rather than one written on behalf of GS.
Good show.