- Hardcover: 400 pages
- Publisher: McGraw-Hill Inc.,US (1 Nov 1998)
- Language English
- ISBN-10: 0070092389
- ISBN-13: 978-0070092389
- Product Dimensions: 23 x 15.8 x 3.6 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 3,458,467 in Books (See Top 100 in Books)
- See Complete Table of Contents
How to Invest in E-Commerce Stocks
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More About the Author
Product Description
Product Description
This text outlines the strategies that individuals and professional investors can take to develop their own e-commerce investment strategy. It provides guidelines for evaluating the best and most reliable companies in such a volatile business.
From the Back Cover
Don't invest in the electronic commerce industry until you've read this book. If you're willing to take investment risks, the electronic commerce industry offers tremENDous profit potential. With the help of How to Invest in E-Commerce Stocks, you can navigate the pinnacles and
pitfalls of a business sector poised for explosive growth. Written by Bill Burnham, a pioneer in the study of the e-commerce industry, this must-have guide is packed with clear, concise information and analyses, enhanced by over 100 charts, graphs, and sidebars.
Here is everything you need to know to develop a sound, successful investing strategy for this fast-paced, high-risk field, including: a basic definition of electronic commerce and the structure of the industry; the 4 commandments that investors must keep in mind at all times; an in-depth look at the risk factors involved; an analysis of the industry's five sectors: Security, Electronic Payments, Financial Services Software, Business Commerce Software, and Commerce Content; the 8 essential aspects to consider when researching a sector; how to establish a critical "early warning system" to evaluate short-term events and trENDs; case studies drawn from the experiences of actual companies; an appENDix with detailed financial profiles of the public companies focused on electronic commerce. Whether you're an expert in the electronic commerce field, a professional investor, or an individual investor, you can weather the risks, evaluate the companies, and learn How to Invest in E-Commerce Stocks.
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
It's a great book for starters in the e-commerce world. No wonder why he makes stocks moving from Credit Suisse. He really knows how to value these stocks. Although not published long ago, it is already out of date, but what is not out of date in the internet after 6 months??. Nevertheless, it is a must read for anyone interested in investing in internet stocks, gives the global picture and the main players, enough for satisfying first appettite. Buy it before start investing!!!!!
Format:Hardcover
I can say without hyperbole that this book is 1,000 times better than any book ever published. Electronic commerce jumps to life and dances on the pages in front of you.
Format:Hardcover
Excellent! This book is a definite must read for anyone who is either currently investing in Internet and E-Commerce stocks or considering investing. How to Invest in E-Commerce Stocks, gives the reader not only the knowledge of the sectors that make up E-Commerce, but the market potential, trends and success factors. Mr. Burnham's analysis shows where the "Elephants" of the industry are, those companies such as Microsoft, IBM and Oracle, and whether they will have a negative or positive impact on these new emerging stocks. It is a jungle out there, so knowing where and how the niche stocks fit in and how they can avoid being trampled by the "Elephants" is of utmost importance.
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Most Recent Customer Reviews
Great overview of E-Sectors but lacks meaningful stock info
This text offers great insight into the sectors comprising the world of E-Commerce. The chapters are well organized and contain great detail on trends and pitfalls to be aware of... Read more
Published on 19 Jan 1999
A must-read for anyone interested in the future of commerce
Bill Burnham's well-researched book stands out from the sea of hype and misinformation in the media about the internet, electronic commerce, and tech stocks. Mr. Read more
Published on 8 Jan 1999
A bible for investors seeking insight into internet commerce
This overview of the emerging internet-based world of commerce provides three key things: clear-headed investment advice, insight into how the internet and ecommerce work and a... Read more
Published on 28 Nov 1998
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