I disagree that this is not a good product. Personally, I think that the moleskine brand is strong enough to deal with the spin offs - and there have already been quite a few, including pac man, van gogh etc. One of the problems with their products is that one can get a bit sick of notebooks where everything is the same - i.e. you can have any notebook as long as it's black.
Many artists also customise their plain black moleskines on the outside - so customising the brand operates at an individual level as well as a corporate/industrial level.
I have no connection with the moleskine company, by the way.
In relation to the product, there is a great picture of the deathstar on the inside front cover.