Product Description
Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.
With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile.
- Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
- Explains how to make your existing marketing spends work harder
- Delivers step-by-step instructions on how to optimize campaigns in real-time
- Shows how to determine which mobile tactics are keepers and which are not
It's time to mobilize your marketing programs and drive your profits to new heights.
From the Inside Flap
Mobile marketing is finally entering the forefront of the marketing realm. Megabrands are rolling out million–dollar budgets, and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer′s most personal device. With examples from the more than 150,000 campaigns developed by mobile marketing and mobile advertising leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. From the convergence of the mobile and social worlds to the emergence of multiscreen marketing, this book offers field–tested guidance from the experiences of brands such as CNN, MillerCoors, Macy′s, Ford, and ESPN. It delivers expert advice from the smartest marketers across industries on future trends, mobile vs. online marketing, and when to consider mobile as an extension of traditional media. Mobilized Marketing delivers a 360 view of the mobile universe that will prepare you to: Integrate mobile into marketing programs and effectively measure it Make your existing marketing spends work harder Optimize campaigns in real–time Determine which mobile tactics are keepers and which are not And much more! Mobilized Marketing will equip you to identify the opportunities, ask the right questions, sell mobile into your organizations, and drive your profits to new heights. It′s time to mobilize your marketing programs and take your brand to the next level.
