Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. The iPod, iPhone, and iPad offer tremendous opportunity for the savvy developer to achieve millions of sales, but it's not just about tossing your creation into Apple's App Store pool and expecting it to swim. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone--from the small independent to the advanced development house--to aggressively position, market, and sell their product. Mobilize reveals the secrets and techniques that have made Rana a pioneer in the industry, enabling you to cut through the noise and chaos and sell your app to an audience hungry for the next great thing. She also shares insights from other industry professionals whose secrets will illustrate the vital do's and don'ts you must address in order to succeed. More than just a book, this is the "seller's development kit" for the mobile age.
Mobilize
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By Rolf Dobelli
TOP 500 REVIEWER
Format:Paperback
No offense to app developers, but they're not the most marketing savvy bunch. That's OK because now there's a book for that. Mobile marketing specialist Rana June Sobhany stresses that building a killer app comes first; selling it by applying solid marketing principles comes second. Apple's App Store is less than three years old, and app developers have the tricky task of marketing in a new, evolving medium. Sobhany - who has been on the frontlines since the beginning - helpfully draws on her own experiences to create a roadmap to success. She also provides firsthand, useful accounts from bloggers, tech journalists and, especially, successful app developers themselves. And, she supplies worksheet templates for positioning, strategic planning, publicity and metrics. getAbstract recommends this excellent resource to developers, designers and marketers poised to enter the app frontier.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.4 out of 5 stars
7 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
"You bought this book because you want in."
28 Jan 2011
By J. Hopkinson
- Published on Amazon.com
Format:Paperback
The line in my review title is my favorite takeaway from this book, and it hits the nail on the head.
There's been a revolution in the past few years, and Rana is uniquely qualified to tell this story. She was there on day one, waiting for the first iPhone (when it was $599!), saw the need for analytics and co-founded a company right after the iTunes app store opened, and as the first "iPad DJ," took that platform to a place where no one else saw it going.
So if you're a developer, designer, or marketer that wants in on the app revolution, this book is for you. She takes the reader through the initial gold rush of apps, advises on the best strategies on pricing and marketing, and supports it with interviews with reporters from Wired.com and developers that have navigated the app world successfully.
There's been a revolution in the past few years, and Rana is uniquely qualified to tell this story. She was there on day one, waiting for the first iPhone (when it was $599!), saw the need for analytics and co-founded a company right after the iTunes app store opened, and as the first "iPad DJ," took that platform to a place where no one else saw it going.
So if you're a developer, designer, or marketer that wants in on the app revolution, this book is for you. She takes the reader through the initial gold rush of apps, advises on the best strategies on pricing and marketing, and supports it with interviews with reporters from Wired.com and developers that have navigated the app world successfully.
3 of 3 people found the following review helpful
5.0 out of 5 stars
Mobilizing Success
13 Jan 2011
By Michael Moffett
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Rana June Sobhany is nothing short of an app guru. Her new book "Mobilize" takes a unique look at capturing the power of the app revolution through the eyes of fellow app revolutionaries' successes and failures. This book encapsulates the secrets of mobile success in 234 pages of solid gold genius. Rana's own app journey doesn't just end with this book either. She is a pioneering and world-renown iPad DJ and continues to break industry barriers with her wildly popular mixes created solely on an iPad-based production studio. Whether you're an industry executive looking to give your product mobile legs, a creative with dreams of taking on digital music frontier or an avid DoodleJump player, "Mobilize" will have something for you.
3 of 3 people found the following review helpful
5.0 out of 5 stars
A Blueprint to Win
8 Jan 2011
By ethan dreilinger
- Published on Amazon.com
Format:Paperback
Rana is right on with her thoughts and plans for creating a business strategy and finding success in the App Revolution. Her insight is unquestioned, and she is able to clearly articulate the details that can be the difference between success and failure.
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4.4 out of 5 stars
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