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A Listmania! list by J. P. Tagg "JamesT" (London)
(REAL NAME)   
 
The Tipping Point: How Little Things Can Make a Big Difference
1.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
The list author says:
  "This is the book my VCs recommended I should read first if launching a viral product."
9.19   Used & New from: 0.01
4.2 out of 5 stars  See all reviews (151 customer reviews)

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Capstone Trade)
2.  Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers (Capstone Trade) by Geoffrey A. Moore
The list author says:
  "You just must read this book. It shows the biggest hole in most marketing plans, or at least the biggest rat hole."
10.49   Used & New from: 0.01
4.6 out of 5 stars  See all reviews (18 customer reviews)

How to Win Friends and Influence People
3.  How to Win Friends and Influence People by Dale Carnegie
The list author says:
  "Most of what you do is negotiating deals and the nicer you are the easier it is."
5.89   Used & New from: 3.20
4.6 out of 5 stars  See all reviews (410 customer reviews)

Getting to Yes: Negotiating an Agreement Without Giving In
4.  Getting to Yes: Negotiating an Agreement Without Giving In by Roger Fisher
The list author says:
  "And yet more negotiating."
Used & New from: 0.01
4.4 out of 5 stars  See all reviews (32 customer reviews)

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Unleashing the Idea Virus
5.  Unleashing the Idea Virus 
The list author says:
  "All Seth's books are a good, quick read and concentrate on the viral aspect of marketing."
Out of stock
4.1 out of 5 stars  See all reviews (9 customer reviews)

Blink: The Power of Thinking Without Thinking
6.  Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
The list author says:
  "Quite good for understanding the way people actually think and make decisions."
6.99   Used & New from: 0.01
3.7 out of 5 stars  See all reviews (192 customer reviews)

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
7.  Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
The list author says:
  "Perhaps not directly relevant but good background on people and economics."
6.99   Used & New from: 0.01
3.7 out of 5 stars  See all reviews (286 customer reviews) | 1 customer discussion

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J. P. Tagg "JamesT" (London)
(REAL NAME)   
Qualifications: Launching Truphone
Last updated: 19/09/2006
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