- Hardcover: 336 pages
- Publisher: Wiley-Blackwell (18 Nov 2005)
- Language English
- ISBN-10: 0470017473
- ISBN-13: 978-0470017470
- Product Dimensions: 17.7 x 2.4 x 24.8 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 716,850 in Books (See Top 100 in Books)
- See Complete Table of Contents
Mobile Media and Applications, From Concept to Cash
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More About the Author
Product Description
Product Description
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real life cases from this converging market! "Mobile Media and Applications From Concept to Cash" shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach. Combining the authors' technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end to end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. "Mobile Media and Applications From Concept to Cash" explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. It is built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. It describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. It offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
From the Inside Flap
"The time for this book is now. Innovations such as mobile music and mobile TV are driving our industry, but success ultimately comes down to customers. This book is unique in its in-depth study of customers and their need for mobile services."
Santie Botha, Group Marketing Director, MTN Group
"Turning mobile services into revenue requires a broad understanding of both business and technical aspects. I am very impressed with how this book explains unique technical challenges while still covering a broad range of commercial topics."
Erik Ott, Partner, Rainmaker Capital San Francisco
"The mobile media world is full of promise and expectation. While mobile media theories abound, here finally is a book that moves beyond the theoretical into the practical. It's a sharing of real-life experiences that can help companies use the mobile channel to offer the best product possible to their customers and audiences. Even media companies with a great deal of experience in the mobile space will benefit from this thorough and practical approach."
Roma Khanna, Senior Vice President, Content, CHUM Television
Santie Botha, Group Marketing Director, MTN Group
"Turning mobile services into revenue requires a broad understanding of both business and technical aspects. I am very impressed with how this book explains unique technical challenges while still covering a broad range of commercial topics."
Erik Ott, Partner, Rainmaker Capital San Francisco
"The mobile media world is full of promise and expectation. While mobile media theories abound, here finally is a book that moves beyond the theoretical into the practical. It's a sharing of real-life experiences that can help companies use the mobile channel to offer the best product possible to their customers and audiences. Even media companies with a great deal of experience in the mobile space will benefit from this thorough and practical approach."
Roma Khanna, Senior Vice President, Content, CHUM Television
Inside This Book
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First Sentence
The mobile Internet industry is an enigma to many. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
The mobile Internet industry is an enigma to many. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Insightful voices of experience give pointers that work,
By A Customer
This review is from: Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch (Hardcover)
I've been using the book to work on a strategy for a service launch that is not mobile media related, and I can say with complete honesty that the concepts and approaches outlined in the book can be applied to all kinds of service launches. Of course, the specifics are there for mobile media apps, but good advice and experience are always of benefit.
5.0 out of 5 stars
Links market need to apps development and marketing superbly,
By
This review is from: Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch (Hardcover)
The authors have deep experience of developing and marketing mobile apps and there's something here for both the commercial and technical/development guys in any mobile apps business. It's a fast-moving world though, and the book could do with updating now to reflect that fact, but don't let that deter you from buying a copy. The principles and considerations described are as valid now as when the book was published.
5.0 out of 5 stars
Strongly recomended,
By Joachim C Andersson (Europe) - See all my reviews
This review is from: Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch (Hardcover)
Using their own experience and knowledge, the authors have created a book that covers a wide range of technical aspects and challenges, as well as covering todays customers increasing needs and expectations.
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