Mobile Marketing
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Product Description
Product Description
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.
About the Author
Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International.
Information Architect, Sprite Interactive.
Information Architect, Sprite Interactive.
Inside This Book
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First Sentence
In the last five years we have seen the IT sector move its focus away from personal computing to mobile/wireless communications. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
In the last five years we have seen the IT sector move its focus away from personal computing to mobile/wireless communications. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
Mobile Marketing is very useful, general primer on not just mobile marketing but also it is a good, solid introduction to mobile data for the non-technical. It makes excellent use of worked examples, supported by a wealth of statistics to underline the cases discussed. I was particularly impressed by the thoroughness in which it covered Spam: today this is a hot topic which, if not understood can lead not just to lost customers but also a hefty fine from the authorities. Inevitably a book trying to cover such a broad and fast moving area has some shortcomings: it failed to cover RFID and barcode technologies both of which can used to input content to the handset; better use could have been made of graphics to explain the revenue models. However putting these minor irritations to one side this is very readable and useful introduction to this important new area of marketing so, if you are considering how to go about Mobile Marketing then this book is sound place to start your campaign.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
Well researched and relevant
10 Jan 2011
Format:Paperback|Amazon Verified Purchase
The book points out the general direction of the mobile industry and analyzes some of the reasons why. Good for anyone looking to develop strategy and tactics for the mobile business.
Useful!
5 Nov 2009
Format:Paperback|Amazon Verified Purchase
I found it very useful and it let me know concepts, tips and much more stuff about Mobile. I can tell that is an elemental tool for people who work in relationed jobs.
In need of a update :(
12 Jun 2009
Format:Kindle Edition|Amazon Verified Purchase
Over all I was disappointed in this book, Most examples ref 2004 to 2005 technology. I kept asking myself just how far Mobil Marketing has come in the last 4 years. I did find the information informative if not dated. Bottom line is .. would I buy this book again? and I have to say no.
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