Mobile Marketing is very useful, general primer on not just mobile marketing but also it is a good, solid introduction to mobile data for the non-technical. It makes excellent use of worked examples, supported by a wealth of statistics to underline the cases discussed. I was particularly impressed by the thoroughness in which it covered Spam: today this is a hot topic which, if not understood can lead not just to lost customers but also a hefty fine from the authorities. Inevitably a book trying to cover such a broad and fast moving area has some shortcomings: it failed to cover RFID and barcode technologies both of which can used to input content to the handset; better use could have been made of graphics to explain the revenue models. However putting these minor irritations to one side this is very readable and useful introduction to this important new area of marketing so, if you are considering how to go about Mobile Marketing then this book is sound place to start your campaign.