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Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design [Kindle Edition]

Tom Eslinger

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Product Description


“All in all a wonderfully considered book and an excellent port of call for those wanting to build and effective and comprehensive mobile strategy.” (Elite Business, May 2014) “…worth its weight in gold… This book is useful and practical. It is not text–heavy and full of jargon, it is easy to read and navigate. Above all, this book leaves you educated instead of adrift. The mobile market is no longer a strange place, this book demystifies everything and leaves you with the knowledge to make the most out of your business. Essential reading.” (Frost Magazine, June 2014)

Product Description

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide

The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

Product details

  • Format: Kindle Edition
  • File Size: 7007 KB
  • Print Length: 256 pages
  • Publisher: Wiley; 1 edition (10 Feb 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00H3JZ2HW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Amazon Bestsellers Rank: #474,594 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Tom Eslinger is Saatchi & Saatchi's award winning Worldwide Director of Digital and Social. He concentrates on the creative product and growth of Saatchi & Saatchi's integrated network, providing hands-on creative direction, adding talent and capabilities and forging worldwide partnerships with best-in-breed creative partners.

Tom is a multiple Cannes Lion winner across outdoor, cyber, media, direct and promo for web and mobile work, the first President of the Mobile Lions jury, and a Saatchi & Saatchi creative board member since 2002. During his tenure at Saatchi & Saatchi, Tom has worked across social media, mobile, augmented reality and games for Toyota, Burton Snowboards, Coca-Cola, T-Mobile, Lexus, Visa, Sony Ericsson, Heineken, Novartis, adidas, Cadbury and Procter & Gamble.

Customer Reviews

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Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars  4 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Required reading 14 May 2014
By Brian Sweeney - Published on
A meeting this week about the re-conceptualization of a company website came to a screaming halt when someone on the team dropped Tom's book onto the table with the accompanying exclamation "Mobile first!". The meeting recommenced along this line as we acknowledged that 40% of the site traffic was coming from mobile devices and was trending to be over half by mid-year. The table of contents of Mobile Magic served as the agenda for the rest of the meeting. The book is useful, practical, easy to navigate, and above all enlightened about the possibilities of going mobile as the staging point for communications. This is not a book for the nightstand but rather one to carry with you into every meeting about communications and marketing.
1 of 1 people found the following review helpful
5.0 out of 5 stars spot on 28 May 2014
By Thomas C. Lau - Published on
Tom gave a talk at the Mobile Marketing Association's recent forum in NYC and shared some cases where he and his team created campaigns utilize Social and Mobile media. I found Tom's message to be spot on where any campaign should first focus on the idea, not the technology. Although we all agree that Mobile and Social media are great technologies, they are not the driving force for campaign creation, but ideas are. In his shared case on Nike SB campaign where end users were so engaged the campaign essentially ran on UGC but received tremendous engagement and built brand and connection that brand yearns to create with consumers. I got Tom's book and will read it through as the cases he shared prompt me to believe the book will give me a lot more ideas.
1 of 1 people found the following review helpful
5.0 out of 5 stars Spellbinding 10 Mar 2014
By Jon - Published on
You don't need to know anything about mobile marketing to appreciate this book, Eslinger starts with the basics and delves deep into the mobile heart of darkness, demystifying as he goes. A must read for anyone with a cell phone or tablet.
2.0 out of 5 stars Easy to read and easy to forget 11 Sep 2014
By Kall Jacek - Published on
Format:Kindle Edition|Verified Purchase
I'm dissapointed. Content very general, very few concrete ideas. Easy to read and easy to forget. 2 stars because of cases in the last chapters.
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